Tips from Top, Digital Marketing – A Key Perspective by Mr Vikash Kumar and Mr. Mohit Goel (Trident Ltd)
There was also a detailed discussion about how “touch & feel” of the product plays an important role in deciding consumer behavior and buying pattern for certain products when shopping online. Probably this is the reason some of the biggest sellers in the eCommerce market in India are those products that do not require a touch and feel before purchase, such as electronic goods and books. As a result of this it has become challenging to get consumers to buy apparels and other textile related items such as bed linen and towels, which although are much cheaper than Smartphone, but yet are not bought so often over the internet. There was also a small exercise done where all the students were asked to provide their insights into how this problem could be tackled.