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Showing posts from February, 2013

Mr. ST Kalairaj, Market Research In-charge, Ranbaxy interacts with MBA students at IITK

MBA students at IITK got an opportunity to meet Mr. Kalairaj who has more than 20 years of experience in Market Research domain in Pharmaceutical Industry. At present he is looking after the Market research function of Ranbaxy India Region. In the past he played a pivotal role in setting up Market research departments in DRL, Cadila & Panacea Biotec.
Mr. Kalairaj kicked off the discussion talking about the changing faces in Indian subcontinent touching upon the economic, technological, educational, cultural changes and how these changes are relevant in business context today. He then gave an overview of the Pharmaceutical industry in India and recently emerging trends in this sector. Some of the top therapeutic areas include Anti-infective, Diabetes, Cardiac, and Neurological. He gave lot of interesting insights on brand building in general and that of Pharma sector in particular and described how 30-70 rule doesn’t hold good in Pharma industry. The speaker talked about the various…