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TIPS FROM TOP -"B2B Marketing in Telecom Sector" - By Mr Anurag Joshi, Head - Global channels and Business Development, Bharti Airtel

On 9th Feb’19, we were honoured to have Mr Anurag Joshi, Head - Global channels and Business Development,  Bharti Airtel for a guest lecture on B2B marketing in the Telecom sector. He is a Sales and Business Development professional and has experience with assignments in new geographies and developing existing business revenue streams. He has worked in areas of Sales and Business Development, Partner Relations and Alliances, Joint-Go-to-Market, Product Marketing and Product Development/Management with explosive growth mandate.
He initiated discussion by learning about the expectations of the crowd. He gave a brief introduction of his corporate journey so far and how fulfilling his job in sales and marketing has been so far. He explained different services like Data Centre and cloud, IOT, Enterprise Mobility, UCS, Cyber Security, and Connectivity. Further, he went on to describe different segments in telecom such as infrastructure, equipment, and services using real-time examples.
He…
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TIPS FROM TOP : "AI in Finance" by Mr Vikram singh, Account Director - L&T Financial Services

We were graced with the presence of Mr Vikram Singh on 20th January’19 Account Director - L&T Financial Services, for a corporate seminar at the IME Department. He has over ten years of experience in Banking, capital markets, treasury management and private equity funds in esteemed organisations like HDFC Bank and Reliance Capital.

He kicks started with the seminar with the introduction to every student of MBA-IIT Kanpur. His interest developed into AI with investments in technological start-ups. Mr Vikram Singh first focused on how AI is soon going to a General-purpose-Technology and touched upon the recent developments in the field of AI.

His examples about firms like Fincorp showed how AI is exploding in the field of finance. AI has increased risk management, helped in agile growth with the development of Deep Learning and Machine Learning. Chatbots being used by various banks are incredibly useful, e.g., Eva for HDFC.  Paypal is using deep learning technology. Many AI tradin…

Reflexions - 2K18

The 2nd edition of Reflexions, a flagship event of Prabandhan, presented by Department of Industrial Management and Engineering, on ‘Revolutionary Innovation OR Remastered Ideas: Way forward for the global business ecosystem’ was concluded with a promising and on a cheerful note. The event opened with thunderous applause and unrelenting questions bridging business world with the real world. Reflexions saw participation of 7 eminent personalities and thought leaders from their respective industries in Mr. Sambasivan G, CFO at Tata Sky Ltd, representing Television Service Industry,  Mr. Sameer Dhanrajani, CSO at Fractal Analytics representing Analytics Industry, Mr. Bhavesh Lakhani, CTO, SBI Mutual Fund representing Banking and finance Industry Mr. Imran Saeed, Director, with Absolutdata Analytics representing AI Industry Mrs. Annapurna A, Director, Human Resources at Inspirage representing Supply-Chain Industry,  Mr. Rohit Gandhi, Editor-in-Chief, DEMOCRACY NEWS representing News Servi…

GI Barometer: A commentary on macro-economic situation across global Industries

The speaker for the seminar was Satish Rajarathnam, HRBP of Cognizant. The topic for seminar was divided into three heads: Region wise analysis of the world, Political risk at present and vertical view of the financial services. Discussion started with the analysis of the economic condition of various region of the world (US, Euro, UK, Asia). Thereafter, the focus of discussion shifted to contemporary political risks (for example: Brexit, US-China trade war) occurring due to the changing economic condition in various regions and its impact on the Indian economy. Later, there was a brief discussion about various financial services and how they are impacting global economy.
Speaker also enlightened us about the three types of disruptions that are essential for the overall development of a company. The three disruptions are as follows: Business Model Disruption, Operating Model Disruption and Technology Model Disruption.
Learning: A company must cause disruption in all the aforementioned di…

Inauguration Session - Prabandhan'18

28th September'18 marked the initiation of the 7th edition of Prabandhan, annual management conclave of DIME, IIT Kanpur, presented by Maruti Suzuki- Way of Life. The opening ceremony began with insightful words by Dr, Amit Shukla, faculty coordinator for Prabandhan, followed by a short address by Dr Deblina Chatterjee.
This event was marked by the presence of Dr Tapan Sahoo, Senior Vice President (Engineering, Design, R&D), Maruti Suzuki- Way of Life. He shared his perceptive thoughts on "Sustainability and Innovation: An auto industry Perspective". His thoughts VUCA world struck a chord with students which shows two sides of the same coin - "Volatility, Uncertainty, Complexity, Ambiguity" or "Vision, Understanding, Clarity, Agility". He shed light on various core values and core philosophy that act as a pillar for sustainability in the automobile industry, notable ones being, customer obsession, innovation, networking and learning. One has to b…

TIPS FROM TOP: "ON-SITE MARKETING" by Mr. Advit Sahdev, Head of Marketing, Infibeam.com

The Department of Industrial Management and Engineering hosted Mr. Advit Sahdev, Head of Marketing in Infibeam.com, Indian E-commerce retail portal for a corporate seminar on 8 September’18 on ‘Invisible Marketing.’
The seminar mainly focused on the scope of marketing in the online world and how different experiments can help in boosting sales of a product. Mr. Advit Sahdev suggested various techniques, tried and tested in the online marketing world that bore fruits for the e-commerce companies.
The main focus of this domain is, firstly, to bring the customer to the site and secondly, to convert the customer into a buyer and further into a loyal customer. 
Real-time data analysis is used to attract customer to the site. Analyzing Google search and browsing history in social media sites like Facebook and Twitter is particularly helpful in assessing age, behaviour, and mood of the prospective buyer. The essence of the assessment is to categorize the customer into detail or aesthetic …

The 2018-20 batch, an initiation!

Time to take a plunge –  2018-2020Batch


The journey of a thousand miles begins with a single step
                                                                                            – Lao Tzu.

The energy of the Indian subcontinent unified at the gates of IIT Kanpur when we started our much- awaited journey of MBA. The pre-assignments and admission process gave us a much-needed glimpse of life ahead of us. With all glittering hopes, we, the 54 minds embarked on an endeavour to achieve our dreams and here we are, introducing our remarkable 2018-2020 batch with immense pride and responsibility wearing the badge of IIT Kanpur.

For most of us, who have prior work experience, it is a back to school time and for the rest, it is an aspired path by choice, now that we are in our new home, it is time for us to build an everlasting relationship with our peers and let the world know about us. With the get-up-and-go attitude, the diversity of the 2018-2020 batch is one of a kind with studen…