Nov 5, 2015
“Tell me and I forget, teach me and I may remember, involve me and I learn.”
- Benjamin Franklin
The above words very well define the learning methodology practiced at IIT Kanpur, where the transfer of knowledge is emphasized through “Involvement”. The MBA department at IITK is well known for realizing and meeting the corporate world’s requirement for Techno-Managerial skill sets. And the learning experience can be judged by the presence of erudite professors. But its not only education which ties students to the teachers, the department enjoys a strong overall bond among its members.
And to strengthen this bond the students organize a cultural night “Vihangam” in the summer term every year where all the members (students, professors and supporting staff) participate in rejuvenating performances followed by informal dinner treat.
The night hosted casio performance, mimicry show, open house quiz and many solo/group dance and music performances, but the most happening performance of the night was melodies sung by Dr. Uday S Rucherla. We are very thankful to all the faculty and supporting staff members for their presence and making the night a forever memory for all.
Oct 27, 2015
We say Heartiest Congratulations to team VERSACORP . . MBA , IIT Kanpur , Batch of 2015-17 for becoming the national champion of Gordion Knot, the flagship business event of IRIS-2015 , IIM Indore . . Cheers fellows for raising our flag high . . You people made us proud . .
Congratulations Shreyansh, Abhas and Parmanand :)
Oct 20, 2015
The 4 day six sigma training certification program by Mr Vaibhav Agrawal of KPMG holding a six sigma Black Belt saw a lot of participation from both first and second year MBA students.
The 6 sigma green belt certification training deals with making an individual well verse in Lean Six Sigma Methodology which possesses a thorough understanding of all the aspects of DMAIC i.e. Design, Measure, Analyse, Improve and Control as well as the tools that are necessary for implementing DMAIC improvement projects.
From giving a brief about importance of quality in all types of industries to the origination of six sigma ,its meaning and different criterion and ways of achieving six sigma qualities, the 4 day seminar not only covered the theoretical aspects but also its practical implementation through group activities and interesting tasks to ensure learning and knowledge retention. Training material was supplied in hard copy format.
The 4 day training program gave the students an overall picture of quality improvement procedures that takes place in an organization, the importance of quantifying process performances and the various methods that are used for the same. Some of the sub topics that were covered were methods for measurement and analysis of data, analytical tools to identify and understand sources of variation, DMAIC process improvement road map, and method to establish customer requirements.
Oct 2, 2015
PRABANDHAN – 2015 : The Snap shot
As we witnessed the beginning of the Fifth Edition of the Annual Management Fest of IIT Kanpur“Prabandhan’15”, the same vision got reflected in the Welcome speech from Dr. Rahul Varman, Head of the Department, who emphasized on the futuristic approach to address the long term objectives and overcome the possible impediments pertaining to the global Business community. Professor in his speech highlighted some of the basic problems of industry starting from the resource crunch to increase in frauds and scams across the globe impacting the growth and questioning the sustainability of moral and ethical structure prevailing today. He appealed to the budding managers to come out with their out-of-the-box ideas and activities so as to play a major role in mitigating these concerns and answering the long pending questions, where industry is struggling to find the key. In his speech Professor Varman also mentioned the ever growing importance of a mutually beneficial industry-academia partnership where a free sharing of knowledge and experiences will eventually enrich the field of business management itself. He said that he is hopeful that such platforms will bring in the best minds across the country together to engage in long term bonding and create a learning opportunity for all concerned. Finally, he expressed his sincere thanks to all the guests from the industry and the participants from the esteemed B-Schools for devoting their valuable time to attend the conclave.
Digital-marketing, e-commerce, Consultancy, Analytics and new age marketing strategies
Mr. Ankur Choudhary from Reckitt Benckiser (An IIT-D grad) shared his views on digital marketing. According to him, the arena of digital marketing is both complicated and important. Brands are trying to engage more and more people through digital technology. Number of digital users is increasing at a very fast pace. From 226.3 million internet users in India in 2014, the number is expected to reach 411.1 million in 2018; while the number of smart phone users is expected to reach 279.2 million in 2018 – a steep jump from 123.3 million users in 2014. Due to this reason, spending on digital advertisements is increasing and is poised to increase.
According to him, digital marketing companies need to look at the scenario in a broader aspect. He moved on to explain the pillars of digital marketing. These are as follows:
1) Search- When consumers are trying to find details about a particular product, the first step is search engine. To increase the visibility of product, companies have to make sure that their information is displayed on the first page of the search results (or within top few results). Search Engine Optimization (SEO) is a useful tool to implement the same.
2) Social- Marketing companies can make use of social media platforms like Facebook because such platforms know various details about the users like whether the user is male or female, what interests him/her, etc.
3) Media- This pillar is the most affected by technology. From the marketer’s perspective, it is extremely important.
4) Analytics- With analytics, companies can predict return on investments better.
5) Infrastructure- The websites are becoming more user friendly. This leads to increase in convenience to users which results in increase in sales.
6) Content- Now a days, viral videos spread like wildfire. This is because of the content which connects with the audience and engages directly with them.
7) CRM- Customer Relationship Management- It is an approach to manage a company’s interaction with current and future customers. Digital marketers have found out that email marketing is much more effective than other means.
8) ORM- Online Reputation Management- In this fast digital world, companies need to use online means also to maintain their reputation. Example- Nestle came out with videos supporting it after the ban incident.
He also shared his thoughts saying that, to succeed in a digital career, one need to abandon his/her comfort zone, challenge the existing standard conventions and learn from experiments, among others. B-School students need to learn continuously to progress in their careers and understand the overall picture of business.
Mr.Harshavardhan Kathaley - Director, Enterprise Channels and Distribution Biz. of Juniper Networks, one of the most ethical companies in the world, with his plethora of knowledge brought laurels to the management fest.
Juniper products and technology powers 60% of the world’s Internet transactions, 80% of smart phone traffic, and enable 6 of the 7 world’s largest stock exchanges—trading over a billion shares a day. Their customers include the top 130 global service providers, all of the Global Fortune 100, and hundreds of public sector organizations.
Mr. Harshavardhan introduced the business enthusiasts with the concepts of B2B sales and importance of technology and Innovation in increasing the profits of global as well as local businesses. He also explained the fundamentals as well as innovations required for ensuring healthy and profitable operations of a company following B2B business model and the significance of building ethical service provider-distributor channels for the same.
Following the FMCG & High end technical service sales and marketing strategy, we had the very charming and new age entrepreneur Mr. Salil Agarwal. Salil Agarwal, the founder of gopeppers.com (which he calls as a “need based business”) and was initially associated with “foodpandanda.com” gave a talk on the emerging trends of e-commerce. He started with the fact that nowadays, it is more about “e” than about “commerce”. He gave an extensive talk on e-wallets, business blogging, crowd funding and social commerce. Apart from this, he shared his experience of starting a start-up and talked about the various rejections and hindrances he had to face during this. He motivated the students to believe in their ideas and take the risks of executing these ideas because he feels “A will to take risks” is the most important thing required to start a business. He ended the talk by a quote which has been a firm source of motivation for him , “I believe you have to be willing to be misunderstood if you are going to innovate.”
Following the new age concepts of entrepreneur ventures and business practices in day to day requirements we had Mr. Mukesh Lal, an IIM-C alumni and currently AVP of EXL services enlightened us on a very different topic "Analytics in Utility Services". He explained in fine details how analytics is being used and also the future prospects on gas, electricity and other services industry. This industry is considered to be a highly competitive and highly regulated market in US and other such countries. The concept of "Smart Meters" which could tell consumption after every 30 minutes was discussed in detail.
Analytics is being used to forecast the growth, plan the transmission and distribution mechanism and most importantly for breakdown mechanism. Models have also been created to deal with fraud which is of prime concern to many companies dealing in utility industry. Mr. Lal also focused on the necessity of prediction and identification of problem after which only actions could be taken to resolve issues. Lastly we could just say that the seminar opened our thinking horizon on the various fields where analytics finds application in the modern and highly global world.
Next up was consultancy business in real world. Mr. Narendra Sanwane , AVP , Infosys Ltd., the man with immense experience and true knowledge of business dimensions presented the recent happenings and developments in the fields of Information Technology. The IIM-B grad, with sheer experience and jovial thoughts presented some of the key concepts of Cloud computing and its effects, the internet of things and the recent buzz word “Big Data” and its day to day applications.
Through a very fascinating and pleasant way Mr. Sanwane delivered some of the very interesting facts and figures about digital economy. He has firm beliefs that cloud computing is going to dominate the decades to come and that is having enormous pros associated with some unavoidable cons too. An example of recent incidents at India’s IT capital, Bangalore has made his seminar a very lively experience to enjoy with rapt attention. The man with sheer experience and enviable understanding also presented his thoughts on how social media analytics is going to change the future world in different ways. This is even helping the very booming brands to reposition themselves in different market segments altogether.
With that note, he also shared his views on Infosys and its coming days which is going to establish the firm as carbon neutral one by the end of 2018 .
Day 2: 27.09.15
"Information is the oil of the 21st century, and analytics is the combustion engine."
The rooms were full and the stage was set as the day two of Prabandhan’15 began with an insightful take on the application of analytics in the banking world. The speaker was Vyom Upadhyay, Head-Business Intelligence ICICI Bank. He began his interactive session by explaining how traditional data of the customers when combined with the new social media data results in data explosion. He touched wide range of topics including but not limited to Risk, Alternate Currencies, Banking Anywhere, Multi Channel Platforms, Cross Channel Experiences, Changing face of competition, Traditional BI, CRM and Data Science. The session was successful in generating curiosity for analytics and data among the students and as it is said curiosity is the spark behind the spark of every great idea, we believe that the session lived up even beyond its expectation.
The seminar second in lead for the second day of Prabandhan was given by Sridevi Vadapalli, Senior Practice Lead at Infosys. The gist of the entire seminar was the application of analytics in wide range of fields which included Retail, Manufacturing, Insurance and financial services. All the applications usage explanation began with social media analytics with some of the astonishing facts like 61% of global internet user’s research products online and that 45% are active internet users. The seminar came to an end with a beautiful explanation of customer lifecycle starting with Customer acquisition and moving towards Customer development and Customer retention.
Mr Saurabh Mittal , Senior Vice President, Fractal Analytic begin his seminar with some of the renowned analytics driven companies like Netflix, Amazon and House of Cart. The fact that analytics and technology are now inextricably linked was beautifully portrayed by “Google maps” and “Google now” using real time analytics and thus owing an impeccable amount of data giving it an edge over many companies even with high end technologies. Example of Uber and Bing not only helped to decipher the importance of analytics but also attempted to realize the significance of big data. The seminar was not only an end to an engrossing session but also an end of Prabandhan 2015. It ended with a quote:
“You don’t have to build your career for tomorrow
You have to build for decades after now “
With that note , Prabandhan -2015 ended with
a perfect closure from Mrs. Devlina Chatterjee’s (Faculty in charge) vote of thanks . Madam expressed
sincere gratitude to the industry fraterntiies from different sectors for providing their valubale times
with us on weekends. Apart from that , being the faculty coorodiantor, she also expressed her thanks the
organising committee and encouraged the students to make the extravangaza even bigger next time.
Articles by: Saikat, Ishan, Pallavi ,Utkarsh, Manpreet, Kinsuk , Bhavna
, Somya Goel , Arunangshu , Shubham, Meenal(MBA : 2015-17)
Photographs by: Kinsuk & Arka (MBA: 2015-17)
Compiled and Edited by: Bhavna Uttamchandani (Jr. PR team)
Kinsuk Ghatak (Jr. CR Team)
Sep 14, 2015
Meet Anand Singh Shekhawat, student founder and CEO of Tourepedia, an experience and activity based planning cum booking company. Founded by Anand and his friends Sudhir, Rajat Sharma and Rohit Maurya their company is completely driven by the words, “Experience Matters”. This start-up looks to storm the tourism industry with their customizable tours and client focused approach.
Hi Anand! Tell us about Tourepedia.
In one line it is an experience based tour planning site primarily aimed at the youth. Trip planning Is a crucial part of tourism. People are always concerned about the travel tickets and hotel booking, they don’t spend much time on planning the trip. We are basically trying to provide this service in a planned professional way to the customer.
Sounds great! So, how is Tourepedia different from its competitors?
I had observed this market closely for one year and found that the conventional trips do not focus on new activities and experiences that might make the travel experience more enriching for the modern traveller. Tourepedia on the other hand is focused strongly in the back-end. Our belief is if we work on the back-end of the business, providing the customers with a unique experience, the front-end sales will take care of itself. The product will market itself. Our aim is to make the customer feel the difference with our service so that he goes back with the best experience of his trip. Our main motto is to give the customer an exotic trip experience.
So, what inspired you to create this start up?
I always wanted to do something different. After coming to IIT Kanpur, I went on trips with friends and wing-mates on a regular basis. That is when I realized that trip planning is a major problem for most college students. From then, I decided I would enter the trip planning industry.
That is interesting! So, what is your action plan as of now?
As of now, we are understanding our customer-base, their preferences and their needs. We are focusing on experience based and adventurous activities with an emphasis on discovering unexplored places. Once we develop a more clear idea of what the youth exactly wants from the trip, we will take Tourepedia to pan-India level.
Role of MBA Students in Tourepedia
MBA students will have a better idea of systematically solving real world business problems because in their course work they deal with case based problems of different companies. They can do market research and make a business strategy in a more organized manner.
What is your current team strength at Tourepedia?
We started with a team of 3 members. Now there are 10 permanent members and 6-7 interns in our team.
By the way, starting up must have involved lots of challenges. Is there any important lesson that Tourepedia taught you?
There were times in between when I was totally demotivated and convinced that Tourepedia was finished. Getting through these low phases is also part of the process. Then the only solution is to be your own source of motivation. External sources can motivate people only for a short period. Ultimately, it has to come from inside us, so keep moving forward and have faith in yourself and your idea.
Tell us about some difficulties that you faced during the initial phase.
I knew that I would need a team of 3-4 members to implement my idea. It might sound unbelievable, but finding people who will be as dedicated in their work as you are is very difficult. People join, work for 1-2 week and then their dedication falters. Forming a single minded dedicated team is the biggest challenge. Once 3-4 people are determined enough to execute their plan, if they research the market properly and understand their product they will definitely taste success. So, forming the team was the hardest part.
Well said, Anand! So coming back, what is the future scope of Tourepedia?
This industry has immense scope. In today’s world the craze for trips has increased among people but since their lives are so hectic they do not have much time to plan their trips. Travel planning industry is catering to that clientèle. We had over 150 satisfied customers in the pilot phase of 40 days. By December 2015, we are planning to organize around 150 trips per month.
- Somya Goel and Arunangshu Ray,
PR Team, MBA IIT Kanpur.
Sep 5, 2015
Guru Brahma Gurur Vishnu
Guru Devo Maheshwaraha
Guru Saakshat Para Brahma
Tasmai Sree Gurave Namaha
Happy teachers day to all the wonderful teachers of IIT Kanpur from all the students who have been bestowed by your knowledge and blessings.
Guru Devo Maheshwaraha
Guru Saakshat Para Brahma
Tasmai Sree Gurave Namaha
yu to badalte waqt ne badal di he guru ki paribhasha
par guru ka sthar aaj bhi sbse pehle he aata
kyuki ishwar ne to hume insan banaya
par guru ne hume accha insan banna sikhaya
waqt ki is kagar pe aaj hum kch ese hen khade
ki jinhone hume sikhaya apne pero par khade hona
kis tarah shukriya ada kar paenge hum unka!
jeevan ke har us mod par rahe hum par apka saya
yahi he bus humari kamna :)
Happy teachers day to all the wonderful teachers of IIT Kanpur from all the students who have been bestowed by your knowledge and blessings.
Sep 3, 2015
- Sourav Ghosh, MBA 2015-17
Chandra Sekhar Ghosh—a social entrepreneur has been paid off for his glorious vision. A person with ordinary background but extraordinary willingness- started his journey with two colleagues Fatik Bera & Partha Samanta in 2001, for the unorganized women in rural unbanked areas with only 2 lakh rupees as cash, in West Bengal. Their venture, a NGO named Bandhan was following a typical business model that was successfully established in Bangladesh, named Grameen Bank, brainchild of later Noble laureate Muhammad Yunus.
The key essence of this business model is on micro credit system which emphasizes about the effect of very small amount of loan towards the sustainable growth of poor rural people who are unable to avail the banking system. Rural people who are in the business of selling vegetables, making small furniture from bamboo, designing in sari, fishing etc—they actually need small amount of money to initiate the business . However, people face problem as bankers generally do not provide loan in small scale & the paperwork is also cumbersome for these classes of people. Micro-finance Institution (MFI) is playing the vital role here that used to borrow money from bank & provide loan without collateral to the root level initially in small scale which later can be increased gradually.
Bandhan, started as NGO, expanded rapidly in rural sector as MFI. In 2006, it became a non-banking finance company (NBFC) of asset base of Rs 6769 crore having set-up in major states like WB, Orissa, Assam, Jharkhand, Uttar Pradesh, Maharashtra— however mainly in Eastern & NE part of country. In 2009, founder Ghosh decided to expand its business further. Eastern & NE part of India is under-penetrated in banking sector compared to Western & Southern part of country while only UCO, United Bank of India, Allahabad Bank is having headquarters in Eastern India. And if we focus on the basic operation of NBFC-- it takes loan from bank, they are charging high interest to borrower compared to bank. Taking consideration of these key features, Bandhan has applied for banking licence to RBI.
In 2014, Bandhan got the banking licence along with IDFC while the appeal of other larger corporate houses like Tata, Reliance ADA, LIC Housing, IndiaBulls are still not entertained. However, RBI had given certain strict mandates to meet in 18-months if Bandhan has to come up as a full fledged commercial bank.
Bandhan was in operation in more than 500 branches across 22 states. The company has 67 lakh micro-finance borrowers whose accounts have been transferred to Savings Bank Account creating loan portfolio of around Rs 10000 crore. In an interview when Ghosh was asked if Bandhan Bank will be different from Bandhan-the MFI, he replied, “One should not forget where he was born.” As a token of his commitment to financial inclusion, Bandhan bank will mainly cater to the unorganized sectors- like daily wage earners— who are their customer from the day of beginning. They will also get investment from International Finance Corporation (a member of World Bank), Singapore govt backed GIC of worth Rs 500 cr soon. Finally on 23rd August, 2015 - FM Arun Jaitley inaugurates Bandhan Bank as full fledged commercial bank.
In a developing country like ours, micro-credit & micro-finance is probably the best option to empower the economically weaker section. And undoubtedly, this journey of 3 people who started with 2 lakh rupees a decade ago—is truly amazing & motivational.
Dreams are the greatest imaginative power & strength of mankind. Whatever the small start one makes, if his vision does not get wavered, he will surely continue to grow more & more.
Sources: Wikipedia, economic times, Business Today, www.livemint.com
Aug 28, 2015
Indians solving India’s problem: Dr. S. Sadagopan (Director IIIT-B, Ex Faculty: IIM-B, IIT-K, PhD-Purdue University, USA, Interest: SCM, OR, Decision Tech, ERP, E-Governance, Multimedia)
With that note and initial thought Dr. Sadagopan started delivering his ideas in a mesmerizing way. With a profile and educational background to be envy of the very cheerful professor shared with us the common thoughts of Indianizing IT related services for exploring unexplored opportunities in service sector. The session was titled as “What unites RedBus, Ola, Flipkart” and using the catchy new generation thoughts professor Sadagopan has clearly expressed that how these companies have started using Information technology to explore some potential market in a very judicious way.
“The Cool companies” are really using IT as their backbone but delivering something that is not at all related to IT. He even proposed some of the very contemporary concepts like 3-D printing, Consumer robotics; UAVs etc which have the potential to turn the manufacturing business into IT dominated ones. Most of the innovations in start up funds that is happening today are not related to core IT but using IT as one of the backbone.
In his views this is the time when we, the new age generation of this country should start looking for opportunities which always existed but no one explored before. Taking the seminar forward he also gave us the insights on some of the “Cool” startups of present day operating in various parts of country using various business models. Few of which are jotted down below:
i. Ola Cabs, Taxi For sure: Thanks to the technology backed up by GPS / GIS system with which you would be able to track your cab also at any time. The very well designed Interface gave them a sharp edge at some point of time over their foreign competitor Uber. Statistics says that, 90%+ times the rider gets a cab within 100m radius using the phone based app only. So, convenience has reached customers with the help of simple tapping on touch screen.
ii. Protea: Bangalore based startup integrating the Doctors, Patients and nurses to have better and convenient services.
iii. Oyo Rooms: Another very successful startup working as a mediator between the hotels and customers to provide first class deals.
iv. House joy : “working to integrate the very unorganized sectors of plumber and other day to day services.
v. Auto wale: Platform for providing 24X7 auto services and relevant training to them also.
Following this, Dr. Sadagopan requested us to explore opportunities in different sectors and has advised us to keep in mind that:
· Cool thing to start -- Start ups.
· Cool thing to work for: Start ups.
· And last but not the least: Create products and services for India, by Indians which will solve India’s problems.
Aug 26, 2015
The MBA Program offered under The Department of Industrial & Management Engineering (IME), IIT Kanpur is kind of a unique in its own sense in various aspects and perspectives. Since inception, it has gone through many changes and up gradation depending on changing needs of the society and industries but always keeping in mind the ultimate vision of “Transforming today's professionals in technology into tomorrow's world class leaders”. With the tremendous help of faculties of top-notch qualifications & backgrounds, the emphasis of MBA at IIT Kanpur is to nurture the leaders who dare to unlearn and relearn in the dynamic world of business". Following are some of the new changes that took place this year (2015) only to keep the program more industry friendly and to keep track with the changing needs of time.
i. Batch Profile: Complete batch comprises of engineers with a very decent average work experience. Now, the next year onward IIT-Kanpur has decided to open the gate to non engineering background students (With Math/Stats/Eco as bachelors’ subjects) too. Considering this IIT-K is going to be the first IIT in this country to take such an effective decision.
ii. Ever Evolving Curriculum: After taking into consideration the feedback from industry and ex students, the curriculum of IIT-K MBA has again completely re structured, laying more focus on electives rather than compulsory courses. This year onward students will have only 7 must compulsory subjects. Rest all of them they can choose from the entire pool of electives offered. Students are now free enough to design their own curriculum keeping in mind their ultimate aim and target industry.
iii. The half credit courses introduced from this year only side by side the full credit ones are undoubtedly the special USP of IIT-K MBA, giving the ultimate advantage to study and learn according to ones wishes. Students can now enhance the number of subjects taken by designing the entire course as per their flexible wish.
iv. Real Life Project Opportunities: The cap stone project of final semester, containing 50% weightage of the entire semester gives the students a real life business scenario to analyze and come up with optimum solution. This live project taken mostly from industries is another important part which the students should compulsorily carry out thus giving them an industry based real life challenge.
v. The overall MBA Curriculum of IIT Kanpur has been designed keeping in mind the importance of field based project works more rather than solely concentrating on classroom studies. Because IIT-K believes that without making ones hands dirty with real life scenarios one can’t become that successful manager. IIT-Kanpur believes that, nurturing the budding managers in actual case based live scenario would give them more understating of the critical business concepts. First semester onward students need to go through live projects, collecting data, analyzing them and finally reaching the conclusion to take decision upon.