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Mr Praveen Tripathi began the
seminar by giving a brief introduction about the classification of households
in India. Sir mentioned about the New Consumer Classification System (NCCS) in
which there are 12 grades of classification varying from A1, A2, A3, B1, B2,
C1, C2, D1, D2, D3, E1, E2, and E3. He contrasted it with the old classification
system in which there were 8 grades only. The basic theme behind all this classification is the life score which is assigned to all the households. Life
score is calculated based on the education of chief owner and consumer durable. And
the discrimination is measured by the Larenz Curve and Gini coefficient. The major
drawback of this system as mentioned by sir was that the consumer durable
penetration changes faster than education or occupation level.
“Inside every transaction there is a knowledge, you need to
With this quote sir gave a brief about television audience
metrics in India which started with Doordarshan Audience Researc…