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Showing posts from September, 2017

The Dawn of A New Beginning - MBA Batch 2017-19

“Opportunities multiply as they are seized.” -Sun Tzu




‘I am an IITian’, even after two months here at IIT Kanpur this one line still fills our heart with excitement. Each one among the 54 students here who have started the journey into the MBA programme of IIT Kanpur, batch of 2017-19, feels that pride and with that equally realizes the responsibility it carries.
We started our journey here on 20th July. Meeting our batch mates for the first time still feels thrilling. Though we knew each other through the whatsapp/facebook group that was created by our seniors to make our registration process as smooth as possible. We were given several assignments before the registration to give us an inkling of the idea of how life at IIT Kanpur is going to be. Assignments were planned in a way such that we get a hands-on experience on case studies, presentations, group activities and article reading. We began burning the midnight oil as a precursor to actually doing it, and how! These assignments u…

Tips from Top – " Value Based Marketing - Pharmaceutical Industry”. Mr. Utsav Rawat, Head of Marketing, Novartis

In the 21st century, a brand must understand their customers' root motivators in order to make the kind of value-based connection that is increasingly important to the modern consumer. To provide students with insights on this prevailing topic, Department of Industrial and Management Engineering played host to a seminar by Mr. Utsav Rawat, Head of Marketing-Novartis, who has a decade of experience in the health industry, to talk about value based marketing in Pharmaceutical Industry in India.
The seminar began with Mr. Utsav talking about the innovation giants, Apple and Tesla, who have redefined marketing as seen by the world with their unique approach and perspective. While talking about pharmaceutical companies, he said that on average, each company globally spends 8000-10000 crores on research and development and approx. 15% on marketing. He emphasized on the role regulation plays on innovation in healthcare industry.
While talking about difficulties for marketing in healthcare,…

Tips from Top – " Heath Care: An Exciting Opportunity”. Mr. Gaurav Malhotra, Managing Director, Medicover Healthcare

The Department of Management and Industrial Engineering hosted a seminar by Mr. Gaurav Malhotra, Managing Director, Medicover Healthcare who provided a clear and in-depth insight into the profound opportunities that the health care industry has and how the industry is adapting and changing with time. Medicover healthcare is an institution that believes in empowerment, integrity, teamwork, passion for quality and Entrepreneurship.
Mr. Malhotra began the presentation by a quote by Albert Einstein which talks about how easy it is to make simple things complex and how difficult it is to make complex things simple. He then went on to successfully explain the complicated concepts in the healthcare in simple terms that can be easily understood irrespective of background. He explained that, leadership behavior to him meant that one must be able to take decisions based on customers’ needs, must know how to unleash potential and must lead by example.
Mr. Malhotra explained how the healthcare sys…

Tips from Top – Self Branding in the Field of Job Market. Ms Ruchita Sharma, Head of Talent, India, Fidelity International

“Brand yourself for the career you want, not the job you have.” Dan Schawbel
Gone are the days when the term branding was used with reference to companies and products, but today, even an individual has a brand identity and a brand reputation to maintain. To talk on this intangible, career deciding concept, IME invited Ms Ruchita Sharma, Head of Talent, India, Fidelity International.
In today’s world, it is a natural human tendency to fulfill behavioral expectations of the people around us rather than representing our own brand. We try to be what people expect us to be rather than follow our own paths. Ruchita in her discussion touched upon a few points that would help one to build a personal brand.

Build you own label
Going with the flow is often easy but is not always the right path to choose. To build one’s own label, people need to stand for something, build multiple self- brands while knowing how to personify them throughout one’s career.

Have a view
Being an achiever in terms of soc…

Tips from Top – Disruptive Technologies for ‘Digital Desh’. Dr Dinesh Chandrasekar, Director, Global Solutions and Innovations, Hitachi Consulting

The Department of Industrial and Management Engineering, IIT Kanpur played host to Dr Dinesh Chandrasekar (Hitachi Consulting) for a lively and informative seminar session on Disruptive Technologies for ‘Digital Desh’.
“The Best way to predict the future is to invent it” With this quote from Alan Kay, Dr Chandrasekar proceeded to talk about the disruption that was being brought upon by the software designed businesses, and the wealth of opportunities it has churned up for young management graduates and technocrats to showcase their talents. Expounding upon the generational shift and exponential increase in innovation that has happened over the past couple of decades, he gave two revealing examples which highlighted how the rise of technology has accelerated growth. The contrast between the Moon missions by NASA, which involved immense human effort and economic capital expenditure over a period of 8 years versus the Team Indus - a small team of technocrats from India in the present who …