Aug 31, 2014

Batch 2014-16: Insights and Introduction

Dear Alumni,

IITK MBA Alumni Relations Team (2014 -16) takes this opportunity to introduce our batch to all of you!!!




We feel proud to hear the success stories of our esteemed alumni who have continuously raised the bar for the following batches to match with their performances. All of you have been great mentors for the various batches of MBA and have nourished them with the industrial trends. With great pleasure, we would like to share our one month of experience here in this program. Please find the same in the link provided below.


Hope this will bring a feeling of nostalgia in all of you!! It is because of the years of efforts put in by each one of you that these platforms, where we can connect with each one of you, are active and we will try our best to maintain them with the same level of energy for the upcoming years.

As said by Vince Lombardi –
“The achievements of an organization are the results of the combined effort of each individual.”
We look forward to learning from your knowledge & experiences for it is “WE” together who will define the fortunes of IIT Kanpur MBA program.

Cheers!!!
IITK MBA Alumni Relations
Chhavi Kataria
Raghav Sharma
Gaurav Agarwal
Avinash Verma

Aug 29, 2014

FMCG sector in India: The rise of Indian companies - Insights by Mr. Divyaroop Bhatnagar, MD of YFactor



At a seminar conducted under the banner of "Achievers in Business Seminar Series" by IME Department, IIT Kanpur, Mr Divyaroop Bhatnagar, Managing Director, Yfactor draws attention towards the role of FMCG companies in India.




Mr. Divyaroop Bhatnagar,  Managing Director of Yfactor, has close to 30 years of General Management, Sales and Marketing experience focused on the FMCG, Telecom and Entertainment areas in India, Sri Lanka and the UK followed by 5 years as an entrepreneur running his own consulting business. He was at IIT Kanpur, IME Department on August 23, to address the students on the role of FMCG companies in India.

Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. Indian FMCG includes non-durable goods such as food (43%), personal care(22%), fabric care(12%), hair care(8%), household cleaning(4%), OTC(4%), baby care(2%) and others(5%). Though the profit margin made on FMCG products is relatively small (more so for retailers than the producers/suppliers), they are generally sold in large quantities; thus, the cumulative profit on such products can be substantial. Indian FMCG market is valued at $30 billion growing at 12% CAGR.

FMCG growth drivers can be evaluated on the basis of extrinsic and intrinsic factors. The extrinsic factors includes growth in GDP and disposable income, increasing urbanisation, media explosion, rural prosperity, government policy (NREGA, Tax Reform), growth of modern trade, mega trends in health/wellness and environment protection. The intrinsic factors includes competition leading to cost effectiveness, keeping prices in check and intense market activity (new launches, advertising and sales promotion), innovation in product development, marketing and distribution strategies, increasing usage of IT in FMCG companies, integration of the product and service experience.



The top 20 markets account for 60%-70% of the premium products. The top FMCG players are MNC’s which includes HUL, Reckitt Benckiser, ITC, Pepsico and Nestle with the principle of ‘think global act local’. Relatively new MNC’s such as L’oreal, Amway, P&G, Kellogg’s in general tends to be more global in outlook and treat the Indian market as an integral part of their Regional/Global Strategy. Large Indian companies such as Dabur, Godrej, Marico, Emami and CavinKare, have grown rapidly in scale and sophistication over the years, the quality of their management is rapidly levelling the playing field. Single category large Indian companies include Nirma, Ghari, Power Detergents and Ruchi Soya. Other companies in the FMCG sector are the Emerging Indian companies, better known for their brands such as Vasmol, Himgange, Lotus Herbals, Crax, Forest Essentials and others who are currently regional or limited players but are keen to scale up rapidly. 

Indian market is becoming the ‘mother of all markets’ which is rapidly increasing demand for all classes of product. It is due to the increasing numbers entering the consumption economy, constant growth in economic power at all levels, retail and media revolution which drives consumer choice, information and increasing urbanization. The exploitable categories are ‘unique to India’ propositions and ‘below the radar’ brands. The ‘unique to India’ includes legacy products like Amrutanjan, Boroline; Indian categories such as fairness cream, hair oil; Herbal/Ayurvedic/Unani products such as Shahnaz Hussein, Rooh afza, safi; Indian Habits and Preferences such as Oil Based Hair Dye ‘Super Vasmol’, ‘Cooling’ Hair Oil, Kali Mehndi, Kajal, Bindi, Sindhoor, Chywanprash, Hajmola, Kesh Nikhar etc., Indian Taste products such as Indian namkeens, masalas , Idli Dosa Batter. The ‘below the radar’ brands exploit interstitial spaces that the vast Indian market offers and have region based focus.




Thus the final thoughts are that India is the sea of opportunity, the Indian entrepreneurs have shown that it is possible to beat MNCs at their own game. The FMCG space is only one example.

Richa Singh
MBA 1st Year
Corporate Relations and Seminars Team

Aug 9, 2014


Golden Moments : IME Alumni Connect - 2014

“Everyone must leave something behind when he dies . . . Something your hand touched some way so your soul has somewhere to go when you die . . . It doesn't matter what you do, so long as you change something from the way it was before you touched it into something that's like you after you take your hands away.”
 Ray Bradbury, Fahrenheit 451

In order to connect with the distinguished alumni fraternity of Department of Industrial & Management Engineering (DIME), IIT Kanpur & with an aim to capitalize on the platform provided by the inaugural Alumni Meet organized in the year 2013, the second Alumni Meet cum Symposium was successfully organized at IIT Kanpur. The amount of preparations and hard work that went behind making this event a success was completely justified with the fruits that were reaped later. It enabled alumni to relive their golden days, quite literally as they got to visit not only their classrooms but their respective halls of residence as well. 


The event kick started on Mar 1, 2014 with the arrival of the esteemed alumni at Heritage Home Guest House, Kanpur, the venue for their accommodation. The hospitality team was present all the way to escort the alumni. First event of the day was the Campus Visit. The alumni were completely drenched in the feeling of nostalgia when they visited their Halls of Residence, canteens, classrooms etc. Quite expectedly, they were pretty pleased to witness the extra-ordinary infrastructure development and world-class facilities in the New SAC at IIT Kanpur. Some of them couldn’t refrain themselves from trying their hands at musical instruments or delivering dialogues in the Drama Room. On their visit to the SIDBI center, Professor Deepu Philip had a short session with them updating them on the events and happenings associated with SIDBI. They were pretty pleased to see the new building of IME Department, the facilities in classrooms, the library and the labs. It was followed up with an evening tea with Professor Veena Bansal.


Thereafter, the current students of M. Tech. and MBA programs got their first chance to interact with the alumni during the Student–Alumni Interaction session. A wide range of topics were discussed ranging from the industrial interactions to the achievements by the current crop of students. It turned out to be quite enlightening for the new batch as they got a lot of guidance and valuable suggestions from the industry savvy alumni. The alumni, at the same time, were very pleased and impressed by the profiles and accolades of the current batches.


Ultimately it was time for probably the most awaited event of the day- the cultural night. It began at 7 pm with the lightening of the lamp and an introductory speech by Professor Rahul Varman. On one side of the auditorium, we had the alumni as our special guests while on the other side were the exuberant kids from PRAYAS, an initiative of IIT Kanpur focused mainly on providing education to the underprivileged kids in and around the IITK campus. The audience was treated to the mesmerizing songs and parodies played by those kids. The involvement of the alumni in the fun games such as “know your partner”, charades, Pictionary etc. made the night even grander. The day concluded with a grand dinner which was attended by almost 300 people.


On 2nd March 2014 (Day 2), the Alumni-Faculty Interaction was scheduled. The idea behind this interaction was to learn from the industrial experiences of the alumni for the betterment of our curriculum. A lot of suggestions poured in from the alumni’s side. A few of them suggested that the students of DIME should get more involved in Pan IIT Kanpur events. It was also suggested that in order to cash in on the growth of Analytics in the industry, the curriculum should emphasize on the use of Analytics especially in the fields of Marketing and Finance. Analytics should be projected as the strength of DIME, IIT Kanpur in the industry. The alumni suggested including MS Excel as a credit course apart from organizing workshops on tools like SAS and R. Some of the other suggestions were to increase the industry interaction through summer internship and doing more projects under Special Studies with the companies; to have a management fest organized by the DIME. Overall it turned out to be an actively discussed session with enthusiastic participation from the faculties as well as the alumni.


Finally just like all good things, the grand reunion came to a wonderful end due to the combined efforts of faculty members and students. Mementos were presented to the alumni by our professors as a token of remembrance during the closing ceremony. For the two days that our alumni were in the campus, the air was filled with nostalgia. Good old college days were re-lived by the alumni, valuable inputs were given, new networks were built, experiences were shared, and appreciation was showered to realize the aim of taking the DIME to greater heights.

Varun Sharma 
Alumni Relations Team
PR MBA, IIT Kanpur