Jan 29, 2016

"From customer surveys to Neuro meter" : Mr. Prithvi Raj ( Lead, Mobile Insights; Nielsen India)

On 29th January, 2016, MBA, IME Department, IIT Kanpur hosted an interactive seminar on “Advances in Consumer Research, Passive measurement, Big Data Micro segmentation and Social media listening” by Mr. Prithvi Raj, Lead-Mobile Insights, Nielsen India.
The speaker began the seminar by asking questions on consumer research which the students answered enthusiastically. He updated us with some of the steps Nielsen follows during consumer research which starts from understanding the audience, finding the need gap, proving your product effectiveness to the people and finally ends with sales effectiveness measurement. He also made us aware about the need of innovations, SWOT analysis and competitor analysis before launching a new product. Market research can be done without explicitly conducting surveys-by observing consumers and monitoring their online behavior. For example, Amazon shows recommendations to users by observing their online behavior.
The speaker also gave us insights about the consumers’ world. He mentioned some amazing facts about ways through which data is collected from users in which major contributor is Smartphone. The reason being smartphone usage says a lot about the users, his choices, interests and buying pattern. He shared with us a startling fact that an average Indian spends about 186 minutes daily on their smartphone. Surprisingly, calls contribute only 9% of the time while time spent on online activities is 52% (42% on online apps and 10% on browsing). The rest of the time is spent on games (37%) and messaging (2%).
With these facts he also shared with us the concept of location based marketing which can help suggest people to set up their shops specifically in an area. The other point discussed was that brain activity can divulge a huge amount of information about an individual. Sensors and eye tracking techniques are used to understand the decisions of the consumers. Buzz on social media is analyzed to gauge the sentiments of people which companies can use to convert them to consumers.
Another interesting fact was the use of smartphones to decipher what the users watch on their TV sets. Some apps capture the surrounding noise of smartphones by turning on the microphones for very short intervals. This data is referenced against a reference library which creates a finger print and tells that at particular time which TV show is being watched by that particular user. Complete privacy is maintained in this regard.

It was a very informative seminar which gave us startling facts and insights about consumer research, and different passive measurement techniques which are being used by companies.

Jan 10, 2016

TIPS FROM TOP- Seminar by Mr. Vikas Aggawal (national head Client Servicing Division,IndiaMART)

On 8th January, 2016 IIT Kanpur IME Department held a seminar on “Emerging trends, challenges and opportunities in online B2B markets” by  Mr.Vikas Aggarwal from IndiaMart.
IndiaMart is India’s largest B2B market space  with 1.5 million suppliers listed on its website, with around 10 million buyers visiting the online platform every month. Mr. Vikas Aggarwal has been a part of this organization since 1999 and presently heads the Client Servicing division.

The seminar was an interactive session where Mr. Aggarwal addressed the queries of students. He explained the difference between running a B2B business model and a B2C e-commerce model. According to Mr. Aggarwal, IndiaMart primarily plays the role of matchmaking by bringing together buyers and sellers from different parts of the country. They always try maintaining a thorough database of sellers, even going to great lengths to regularly update their seller listings every 24 days so that there are always 2-3 sellers for a particular product category present at all times. If any business like theirs has to prosper they need to have strong database of their client and customers.
Mr. Aggarwal explained the "freemium" model through which their business operates, that is, their basic service is free for all suppliers but to get priority based listings and other added features one had to pay a premium subscription.

He shared how IndiaMart started as a website developing company for different SME’s and later decided to aggregate the same on one common platform.
He also gave a brief idea about transition of business from P-Commerce (Paper) to E-Commerce (Internet, Desktop) and now to M-Commerce (Mobile) model and how Net Promoters Score (NPS) is a important factor nowadays to measure the customer's satisfaction. Zappos, an E-Commerce site was based on the philosophy of getting high NPS by satisfying customer through exceptional service rather than giving discounts. He discussed how IndiaMArt aims to do the same by protecting buyers from suppliers by flagging faulty suppliers and even de-listing unresponsive suppliers.

Apart from supplier-buyer relationship, IndiaMart believes in having a strong relationship with their employees as well. At IndiaMart they have ticket system which ensures that all kinds of employee redressals are heard and taken care of.

In the end he advised the students to be flexible and open minded in their career opportunities and growth as well as take care of how one is at transitioning in their career. He stressed to always strive to learn something new and try something different as one progresses in their career.

Overall it was a very informative session where we got a glimpse in to the inner workings of India's B2B market space.

Jan 7, 2016

LIFE @ IITK by SUJAN ROY (2003 Passout)

Year of pass out from IIT K : 2003
     •Current company name : IBM Global  Business Services
     •Designation: Package Solution Consultant -  SAP SD
     •Current Location: Chesterbrook, PA



        "Being from the the Pioneer batch of MBA 2003, we had to face certain challenges in getting recognized and get a face in the job market. It was exciting that we were learning the subject for the first time in a group of talented Engineers, scoring marks and at the same time working hard on Placements, collecting email addresses and contact numbers of HR head of different organizations. I remember Nishant, Varadarajan and Gopal working all night on placement activities and distributing work amongst us. All this after finishing assignments of Dr AP Sinha or group assignments of Dr Verman in the hostel. In IITK MBA we learned how to move and develop as a group and Yes our hard work in Placement did show colors when the combined efforts of teachers and students helped companies like LML, Ingersoll Rand, TCS come to campus to select candidates from a less renowned MBA college. I remember the days of MBA full of assignments, activities, photo copies, canteen food - Maggi, alu paratha obviously, Diwali celebration with hopping Professors quarters for nice treats - special mention to Dr AP Sinha, Dr Veena Bansal. Still remember the wonderful Dahi Vadas, and Cholla Baturas made by Dr Veena Bansal in 2001. Another very interesting part of IITK MBA was the multiple onsite projects we had to do in Consumer Behavior, Organization structure .. got to see what the outside world looks like with so many tours. We did sell T shirts in Hall Dining in one of Dr AP Sinha's project and went to Hotel Landmark "N" number of times to meet the HR person in Dr Varman's project...it was so much fun. All is well that ends well. I got a Campus placement in Ingersoll Rand India Ltd as Management Trainee in 2003. I left Ingersoll Rand in 2007 and joined IBM.
         Currently I am working with IBM as Advisory Consultant based at Chesterbrook, PA. I work in ERP (SAP ECC) in Sales and Distribution Module as a Functional Consultant. My Sales background from Ingersoll Rand (Worked as Branch Manager Sales selling Road and Mining machinery to Private and Government contractors in Orissa and then in Bihar and Jharkhand) has really helped me understand the details of Sales process, Distribution channels, Consignment sales, Taxation etc. IBM has given me a broad experience wrt working in multiple North American locations (Country Canada and USA) and with clients from different industries like Johnson and Johnson (Pharma), Caterpillar (Heavy engineering), Cascades (Paper), AmerisourceBergen Corporation (Drug distributor). IITK MBA has helped me build the confidence in me to take on any task and do it with endurance and perfection."

Jan 1, 2016

HAPPY NEW YEAR with our new Avant Garde December publication

MBA IIT KANPUR Wishes you all a very happy and prosperous new year ahead .. May all your wishes come true in 2016.. Cheers !!




We also present you the New Edition of our monthly magazine - "Avant Garde"
Happy Reading !!!
Team Avant Garde