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Showing posts from January, 2016

"From customer surveys to Neuro meter" : Mr. Prithvi Raj ( Lead, Mobile Insights; Nielsen India)

On 29th January, 2016, MBA, IME Department, IIT Kanpur hosted an interactive seminar on “Advances in Consumer Research, Passive measurement, Big Data Micro segmentation and Social media listening” by Mr. Prithvi Raj, Lead-Mobile Insights, Nielsen India. The speaker began the seminar by asking questions on consumer research which the students answered enthusiastically. He updated us with some of the steps Nielsen follows during consumer research which starts from understanding the audience, finding the need gap, proving your product effectiveness to the people and finally ends with sales effectiveness measurement. He also made us aware about the need of innovations, SWOT analysis and competitor analysis before launching a new product. Market research can be done without explicitly conducting surveys-by observing consumers and monitoring their online behavior. For example, Amazon shows recommendations to users by observing their online behavior. The speaker also gave us insights about th…

TIPS FROM TOP- Seminar by Mr. Vikas Aggawal (national head Client Servicing Division,IndiaMART)

On 8th January, 2016 IIT Kanpur IME Department held a seminar on “Emerging trends, challenges and opportunities in online B2B markets” by  Mr.Vikas Aggarwal from IndiaMart. IndiaMart is India’s largest B2B market space  with 1.5 million suppliers listed on its website, with around 10 million buyers visiting the online platform every month. Mr. Vikas Aggarwal has been a part of this organization since 1999 and presently heads the Client Servicing division.
The seminar was an interactive session where Mr. Aggarwal addressed the queries of students. He explained the difference between running a B2B business model and a B2C e-commerce model. According to Mr. Aggarwal, IndiaMart primarily plays the role of matchmaking by bringing together buyers and sellers from different parts of the country. They always try maintaining a thorough database of sellers, even going to great lengths to regularly update their seller listings every 24 days so that there are always 2-3 sellers for a particular …

LIFE @ IITK by SUJAN ROY (2003 Passout)

•Year of pass out from IIT K : 2003
     •Current company name : IBM Global  Business Services      •Designation: Package Solution Consultant -  SAP SD      •Current Location:Chesterbrook, PA


        "Being from the the Pioneer batch of MBA 2003, we had to face certain challenges in getting recognized and get a face in the job market. It was exciting that we were learning the subject for the first time in a group of talented Engineers, scoring marks and at the same time working hard on Placements, collecting email addresses and contact numbers of HR head of different organizations. I remember Nishant, Varadarajan and Gopal working all night on placement activities and distributing work amongst us. All this after finishing assignments of Dr AP Sinha or group assignments of Dr Verman in the hostel. In IITK MBA we learned how to move and develop as a group and Yes our hard work in Placement did show colors when the combined efforts of teachers and students helped companies like LML, Ing…

HAPPY NEW YEAR with our new Avant Garde December publication

MBA IIT KANPUR Wishes you all a very happy and prosperous new year ahead .. May all your wishes come true in 2016.. Cheers !!




We also present you the New Edition of our monthly magazine - "Avant Garde"
Happy Reading !!!
Team Avant Garde http://issuu.com/avantgarde.mb…/…/avant_garde_december_2015…