Sep 28, 2007

Marty Shivley, Director IP Operations, Microsoft shares his experience with IIT K MBA students

IME Department and SIDBI at IIT Kanpur organised a seminar on Intellectual Property Rights (IPR) on 25th September’07. The topic of the seminar was “Managing IP Portfolio in large Organizations & IP practices in US”. The seminar was presented by Marty Shivley, Director, Worldwide Intellectual Property Operations for Microsoft Corporation. Other speakers included Jim Patterson, US Patent Attorney and Mukundan Seshadari, CEO Blue-File IP Services. The whole department including professors turned up to listen to the experiences of eminent speakers.

The seminar started with an introduction to IPR and its indispensible need in the present business world. In fact according to Jim Patterson “Constant Innovation has been the key determinant for the success of an organisation. IPR then becomes an effective tool to safeguard the strategic knowledge that a company uses to reinvent itself”. He delved into various strategies like trade-secrets, patents, copyrights and trademarks used to protect intellectual property. He emphasised that “Intellectual property (IP) has become an asset just like property.”

The seminar was an interactive one with discussion on various cases. One of such was the purchase of production capabilities of Rolls-Royce Motors by Volkswagen in 1998 and the subsequent strategic purchase of Rolls-Royce trademark by BMW. The case highlighted how BMW used IP to its strategic advantage. Other cases included the tussle between Qualcomm and Nokia over IP.

Marty Shivley explained how IPR creates revenue for an organisation from which a part again goes in funding R&D for development of IP. He shared his experiences of various IP operations in Microsoft and the way in which the company tackled various IPR issues. He narrated his briefings regarding IP with Bill Gates and the seriousness with which the Microsoft chairman listened to these briefings. “He would often go in the minute details as he has a very good understanding of these issues”, Shivley added.

The seminar ended with a flurry of questions from the budding entrepreneurs and a few inquisitive ones got a chance to meet them personally and gain some deeper insights.

Sep 16, 2007

Annual Get-together.......And the Bond Continues!!!!

“Enough of presentations, case studies and the lectures........wanna break??”. “YeAh” was the call and the party delivered just that or shall I say anything more than that. The annual get-together of management department added spice to the monotonous academic life and it was a welcome change for the students as well as for the faculty. The party gave a perfect platform for our budding MBAs to showcase some of their hidden talents (yeah, they mastered the art of entertaining too!!). And believe me, they left the audience spell bound with shouts of “Once more!!!!”

The mood of the party was set by the light background music and the chit-chat of the students, faculty and their family members. So, we had a chance to see our profs in a light mood enjoying the party. The show began with a movie clip prepared by MBA first year. The sweet tunes of “Choti si asha” followed by “Aashayien..” which were coupled with some of the most memorable snaps of our life here brought the audience to a standstill. The captions running through the video were spot on and captivating. It left the audiences asking for more and they were not disappointed either. The best was yet to come.

The next program on the cards was a skit prepared by the students of MBA titled “Main bhi manager banuga..”. So, this was the story of “Chiraungilal” who never got or did what he wanted. His story started from his engineering college days when he dreamt of becoming a scientist but as most other people he too got in a software job. Then came the frustration of the job and finally like others he also takes admission in an MBA college. But, he soon realises that life here was not easy. And finally he learns how to live life and the important lesson that management first starts with oneself.

The best part of the skit was its well written script and the one-liners or dialogues which created a laugh riot among the audiences. So, be his “rata-rataya” answers in the interviews to questions (like Why MBA??) or his “tensed” interactions with the boss or girlfriend, he scores full marks in making the people enjoy his journey. So, he calls his girlfriends a ‘liability’ and even discusses of making an LP model for his happiness (but unfortunately, the constraints were too many). His life takes a complete turn when he encounters the voice of God as his inner voice. Even God talks in his language and gives an update of the P/L account maintained for him. He gets to know of the biggest constraint of his life and the show ended with an intriguing question for the audiences “Kahi aap main to Chiraungi nahi.....?”

Mesmerised by such performances the audiences now got some other flavours too. So, we had some songs lined up and it was now the time for audiences to sway to the tunes of “Yaaron,dosti badi hi haseen hai..” and “Hotel California”.

The show ended with the speech of our HOD who was elated at the performances and then came the golden words "It emboldens belief in our selection process that we have got one of the best talents in the country”. Then came a big round off applause and a general feeling among us that we would give our best to match our professors’ expectations.The occasion was graced by the presence of our special guest Prof. E. Lenver from Israel. We had a talk with him regarding the performances and to our surprise he really enjoyed them in spite of the language barrier.

It was now time for dinner. The dinner was delicious and a perfect end to a memorable evening. So, we had a sumptuous meal (and lots of ice creams too.. yummy!!!!). On the dinner table one thing was in common: The performances had made a deep impression and everyone was discussing just that. In fact it is difficult to come out from the party hangover even now. This party is sure to go in our memory lanes as one of the best moments of our lives!!!!!!!

Arpit Garg
Class of 2009
MBA IIT Kanpur.

Annual Get-Together Moments!!!!!!


The Soup for MBA souls...


Yummy Yummy Ice-cream.....


A pose with our Seniors....


Seniors with our Professor...sharing some light moments




Discussions in full swing.......




Future managers......under one roof.




Our Professor with his cute baby.....




Yaad aayage ye pal........