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Tips from Top: Business Intelligence and Analytics, Mr Manish Menon (Manager, Business Technology, ZS Associates)
Mr. Manish Menon, Business
Technology Manager at ZS Associates, visited IIT Kanpur campus on 11th September.
The topic of the seminar was Business Intelligence and Analytics.
The seminar began with how
analytics affects every walk of our life: from taxi aggregating service Ola,
e-commerce giant Amazon, superstores like Walmart, to
healthcare services such as Apple Health Kit. Mr. Menon elaborated
on the shifting focus of analytics over the years from “what to do with
data and where to get the data from?” to “how impactful can we make it?”
Mr. Menon talked about the
evolution of analytics from centralised passive reporting, periodic monitoring
and data warehouse to decentralization, active experimentation, advanced use
cases and data lakes.
He also emphasized on a
pragmatic saying – “fail fast so as to recover quickly,
learn the lesson, and move on to other projects”.
Mr. Menon discussed how the
growing trend of cloud computing and storage of huge quantities of data on
remote locations might not be as much of a fail-safe and fool-proof idea as the
general perception was turning to be because of varied concerns like security.
He also briefed us about what
stages or steps advanced analytics entails to arrive at a solution. These
include- descriptive, diagnostic, predictive, and prescriptive analysis.
Descriptive analysis deals with “what has happened” and thus includes
business intelligence and dashboards, Diagnostic answers “why it has
happened” using model fitting and data mining, Predictive helps us to
formulate “Will it happen” through forecasting and statistical
prediction and last is Prescriptive which mentions the future course of action
or “what should we do” using optimization models. Mr. Menon emphasised
on the role of analyst’s intellect and intelligence on each and every stage of
analytics, using certain pragmatic examples. The icing on the cake was a case
study task for the students, which invoked active participation from the
enthusiastic audience. It gave hands-on experience on using appropriate
analytic analysis’ stages while approaching the problem.
There was also a brief
introduction about the various analytics tools available that are also being
used in corporate. He emphasised on how the key to a successful analytics
project is to ask the right question! Furthermore he gave guidance on approaching
an analytics problem. He also recommended certain books that he reckoned would
help in streamlining the thought process.
Mr Menon ended the enlightening session with-
don’t pursue your passion as your work, you will end up in a job and not a career!”
The journey of a thousand miles begins with a single step
– Lao Tzu.
The energy of the Indian subcontinent unified at the gates of IIT Kanpur when we started our much- awaited journey of MBA. The pre-assignments and admission process gave us a much-needed glimpse of life ahead of us. With all glittering hopes, we, the 54 minds embarked on an endeavour to achieve our dreams and here we are, introducing our remarkable 2018-2020 batch with immense pride and responsibility wearing the badge of IIT Kanpur.
For most of us, who have prior work experience, it is a back to school time and for the rest, it is an aspired path by choice, now that we are in our new home, it is time for us to build an everlasting relationship with our peers and let the world know about us. With the get-up-and-go attitude, the diversity of the 2018-2020 batch is one of a kind with studen…
“I am convinced
that nothing we do is more important than hiring and developing people. At the
end of the day you bet on people, not on strategies.” - Lawrence Bossidy, GE Human
resource is an asset on which companies wager immensely. To talk on this prevailing
topic, DIME at IIT Kanpur hosted Ms. Kiran Bhatia Tandon, Ex-Head, Talent
Acquisition, Stryker. In her career, spanning over a decade, she has had
experiences across diverse industries from Automobile to E-Commerce giving her a
bird’s eye perspective of the industry. As charismatic as you get, Ms. Kiran,
started off with asking us on the topics we wanted her to discuss upon, keeping
the interaction open and filled with candour. While
discussing the difference, she experienced in Automobile and Ecommerce, she
shared an anecdote which implied that it is always important for an HR Manager
to understand the mind-set of an employee with a substantially larger earning
potential than their own…
Leadership is one of the most desired traits for success in
life and MBA students at IIT Kanpur were fortunate to get a fresh perspective
on the topic from the top echelon of corporate world, when Mr Amit Kasliwal,
India head of corporate sales at Ford India visited the campus to interact with
Sir described leadership as the zeal to identify and solve
problems. Citing an example, sir said that India has a myriad of problems and
out of those; transportation was one of the major issues. Ford is dedicated to
solve this problem. Talking specifically about the corporate sales department,
he told that by selling cars to taxi operators, they created entrepreneurs, thereby
solving the problem of job creation at that level.
Further describing leadership, sir claimed that a leader
must have a long term view, and should be enthusiastic about other’s agenda,
thereby creating opportunities and ‘win-win’ situations. According to sir, and
rightly so, sustainable leadership can be …