Skip to main content

Prabandhan 2010 - Day 2 Highlights

Day 2 of Prabandhan had the same infectious dose of enthusiasm in all the students and participants of the events to be held on the final day of the Annual Management Conclave. The students and participants were all set to get their creative juices flowing as the final round of Saudagar : The Marketing Extravaganza got underway. The final 5 contestants were presented with a challenging marketing assignment which required them to make a marketing presentation for a varied product range. The product range sprung quite a few surprises on the contestants and left them gasping for breath as the clock ticked by.
The teams had to present their marketing strategy to the elite panel of judges comprising IIT Kanpur faculty. The audience were regaled with some entertaining and innovative marketing by the participants who then had to face some grilling by the judges. The competition was tough but the deserving winners were Dextrous Dou from SIMSR and runners-up were IITK’s very own PSR team.

Before the dust could settle at the end of Saudagar, the audience and participants were treated to a brain numbing Word Jumble on a variety of subjects such as marketing, finance, economics. Finding the right word in a jumble proved to be as tough as finding the right answer to a question in the exam. The winner for this event was Aayush Jain closely followed by Paridhi Mutreja at second place.
The afternoon session had a very informative and indepth lecture on Energy Conservation by Mr. Srinu Babu Matta, Divisional Manager (Engg. Services), Tata Motors. More details on that will be soon provided in the subsequent post.

The interactive and extremely informative session was concluded with a few interactive questions and Dr. S.C Misra gave the vote of thanks to signal the conclusion of the event. His concluding words summed up the endeavour of Prabandhan of raising questions about inclusive growth and sustainability issues and attempting to answer these tough questions through open debate with industry stalwarts. The vote of thanks signalled the end of Prabandhan though the actual finale was the online Treasure Hunt : Talaash which kept many avid enthusiasts from all over the country up till late at night searching for clues and exercising their grey matter.


Until the next year, Prabandhan is signing off with many memories, many long nights of toil mixed with many wonderful moments and many poignant questions to leave an indelible mark on all those who were involved in this Annual Management Conclave of IIT Kanpur.

Report Prepared By:
Nabarun Sengupta(nabarun@iitk.ac.in)

Published By:
PR & Media Cell, MBA-IIT Kanpur (prmba@iitk.ac.in)

Comments

Post a Comment

Popular posts from this blog

Consilium'08: The Consulting Conclave

MBA batch under the aegis of Department of IME is going to organize the annual consulting conclave of IIT Kanpur, Consilium’08. The objective of this event is to create a platform where confluence of leading professionals from consultancy and vast student community can take place. As consultancy has become one of the most preferred career choice for IITians , Consilium'08 will provide them the opportunity to learn about the nunaces of consultancy in various domains. From a humble start, it has been envisaged that Consilium will become the platform in coming years where representatives from across the spectrum of consultancy will share their knowledge, experience and insight with students. The event has generated enthusiasm among all sections of IITK students and students from other major B-Schools who are also expected to participate. Case solving competition is one of the attraction of Consilium '08 in which winners shall get certificates and attractive cash prizes. Apart
Post a Comment
Read more

Seminar: Financial Risk Management: A Brief Overview

Date: 14th January, 2011 Speaker: Dr. Puneet Prakash About the speaker: Dr. Puneet Prakash is an Assistant professor at Virginia Commonwealth University since 2005. He holds a Ph.D in Risk Management and Insurance from Georgia State University, an MBA from IIFT, Delhi, PG Diploma in Development Policy (IGIDR), and M.Sc. (5-year Integrated) from IIT, Kanpur. He is also a visiting faculty to IIT Kanpur, Fall 2009. Abstract of the talk: The seminar started with a brief discussion on market and the categorization of market participants into risk averse, risk neutral and risk seeking behaviors. Dr. Prakash then proceeded to discuss the Modigliani – Miller theorem that Corporations are risk neutral and that if investors want to manage risk they could do it as an individual rather than through the company. The underlying assumption is that a company and a individual have the same capability to manage risk. As this assumption is not a universal truth, not all corporations are risk neutral. Any
Post a Comment
Read more

TIPS FROM TOP: "ON-SITE MARKETING" by Mr. Advit Sahdev, Head of Marketing, Infibeam.com

The Department of Industrial Management and Engineering hosted Mr. Advit Sahdev, Head of Marketing in Infibeam.com, Indian E-commerce retail portal for a corporate seminar on 8 September’18 on ‘Invisible Marketing.’ The seminar mainly focused on the scope of marketing in the online world and how different experiments can help in boosting sales of a product. Mr. Advit Sahdev suggested various techniques, tried and tested in the online marketing world that bore fruits for the e-commerce companies. The main focus of this domain is, firstly, to bring the customer to the site and secondly, to convert the customer into a buyer and further into a loyal customer.  Real-time data analysis is used to attract customer to the site. Analyzing Google search and browsing history in social media sites like Facebook and Twitter is particularly helpful in assessing age, behaviour, and mood of the prospective buyer. The essence of the assessment is to categorize the customer into detai
Post a Comment
Read more