Everything eventually ends- this is the only universal truth. Like the last days of spring, the final page of a great novel or the climax of a beautiful movie, it's a moment that gives us great joy as well as sorrow. Today was one of those days. Today you bid farewell to all that was familiar and venture forth into an unexplored world with limitless possibilities. The time you spent here has given you all many bittersweet memories that you will cherish for years to come. Let this day not mark the end, but the beginning to the wonderful future that awaits you all. Adieu!!
The Department of Industrial Management and Engineering hosted Mr. Advit Sahdev, Head of Marketing in Infibeam.com, Indian E-commerce retail portal for a corporate seminar on 8 September’18 on ‘Invisible Marketing.’ The seminar mainly focused on the scope of marketing in the online world and how different experiments can help in boosting sales of a product. Mr. Advit Sahdev suggested various techniques, tried and tested in the online marketing world that bore fruits for the e-commerce companies. The main focus of this domain is, firstly, to bring the customer to the site and secondly, to convert the customer into a buyer and further into a loyal customer. Real-time data analysis is used to attract customer to the site. Analyzing Google search and browsing history in social media sites like Facebook and Twitter is particularly helpful in assessing age, behaviour, and mood of the prospective buyer. The essence of the assessment is to categorize the customer into d...
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