Skip to main content

Business Standard - IITK MBA summer placements for the batch 2015-17

The marketing domain has topped the MBAsummer placements at the premier Indian Institute of Technology, Kanpur (IIT-Kanpur).
Almost 50 per cent of the 2015-17 batch students participating in the summer placement process were offered internships in marketing by brands, including Lava, Godrej, Nielson, ACC and Idea Cellular.
The domains of consulting & strategy and operations followed next with 14 per cent each of the offers made to students.
Analytics and finance accounted for 11 per cent and 9 per cent respectively of the total offers made during the summer placements to the MBA students.
IIT-K witnessed participation from 30 companies. Around 20 percent of the students bagged multiple offers during the process.
The first time recruiters at the MBA summer placements included marquee names, such as Godrej, ACC, Indiamart, Nielsen, Arvind Mills and Idea. Other key recruiters were Boeing, Bharat Petroleum, Tata Motors,Policy Bazaar and Deloitte.
According to an IIT-Kanpur press communique, some of the companies also offered Capstone projects in conjunction with internship to students. Capstone is a multi disciplinary independent research project.
The summer placements occur on a rolling basis starting from September. A good summer placement is reckoned as a precursor to a good final placements; hence, due diligence is maintained.
In all, there were 34 students participating in the summer placements received 42 offers with the average stipend of about Rs 33,000. The highest stipend stood at Rs 1,10,000.
The 2015-17 batch possessed experience in industries like IT (35 per cent), manufacturing (15 percent), government sector (6 percent), education (6 percent), besides energy, power and telecom.
The students had prior work experience ranging from 0-11 months to over 36 months with 35 percent holding experience of 12-23 months, followed by 29 per cent (0-11 months) and 21 percent (24-35 per cent).
May 10, 2016 
Business Standard
http://www.business-standard.com/article/management/marketing-domain-tops-mba-summer-placements-at-iit-kanpur-116051000562_1.html

Comments

Popular posts from this blog

Consilium'08: The Consulting Conclave

MBA batch under the aegis of Department of IME is going to organize the annual consulting conclave of IIT Kanpur, Consilium’08. The objective of this event is to create a platform where confluence of leading professionals from consultancy and vast student community can take place. As consultancy has become one of the most preferred career choice for IITians , Consilium'08 will provide them the opportunity to learn about the nunaces of consultancy in various domains. From a humble start, it has been envisaged that Consilium will become the platform in coming years where representatives from across the spectrum of consultancy will share their knowledge, experience and insight with students. The event has generated enthusiasm among all sections of IITK students and students from other major B-Schools who are also expected to participate. Case solving competition is one of the attraction of Consilium '08 in which winners shall get certificates and attractive cash prizes. Apart

Seminar: Financial Risk Management: A Brief Overview

Date: 14th January, 2011 Speaker: Dr. Puneet Prakash About the speaker: Dr. Puneet Prakash is an Assistant professor at Virginia Commonwealth University since 2005. He holds a Ph.D in Risk Management and Insurance from Georgia State University, an MBA from IIFT, Delhi, PG Diploma in Development Policy (IGIDR), and M.Sc. (5-year Integrated) from IIT, Kanpur. He is also a visiting faculty to IIT Kanpur, Fall 2009. Abstract of the talk: The seminar started with a brief discussion on market and the categorization of market participants into risk averse, risk neutral and risk seeking behaviors. Dr. Prakash then proceeded to discuss the Modigliani – Miller theorem that Corporations are risk neutral and that if investors want to manage risk they could do it as an individual rather than through the company. The underlying assumption is that a company and a individual have the same capability to manage risk. As this assumption is not a universal truth, not all corporations are risk neutral. Any

TIPS FROM TOP: "ON-SITE MARKETING" by Mr. Advit Sahdev, Head of Marketing, Infibeam.com

The Department of Industrial Management and Engineering hosted Mr. Advit Sahdev, Head of Marketing in Infibeam.com, Indian E-commerce retail portal for a corporate seminar on 8 September’18 on ‘Invisible Marketing.’ The seminar mainly focused on the scope of marketing in the online world and how different experiments can help in boosting sales of a product. Mr. Advit Sahdev suggested various techniques, tried and tested in the online marketing world that bore fruits for the e-commerce companies. The main focus of this domain is, firstly, to bring the customer to the site and secondly, to convert the customer into a buyer and further into a loyal customer.  Real-time data analysis is used to attract customer to the site. Analyzing Google search and browsing history in social media sites like Facebook and Twitter is particularly helpful in assessing age, behaviour, and mood of the prospective buyer. The essence of the assessment is to categorize the customer into detai