Skip to main content

TIPS FROM TOP -"B2B Marketing in Telecom Sector" - By Mr Anurag Joshi, Head - Global channels and Business Development, Bharti Airtel


On 9th Feb’19, we were honoured to have Mr Anurag Joshi, Head - Global channels and Business Development,  Bharti Airtel for a guest lecture on B2B marketing in the Telecom sector. He is a Sales and Business Development professional and has experience with assignments in new geographies and developing existing business revenue streams. He has worked in areas of Sales and Business Development, Partner Relations and Alliances, Joint-Go-to-Market, Product Marketing and Product Development/Management with explosive growth mandate.

He initiated discussion by learning about the expectations of the crowd. He gave a brief introduction of his corporate journey so far and how fulfilling his job in sales and marketing has been so far. He explained different services like Data Centre and cloud, IOT, Enterprise Mobility, UCS, Cyber Security, and Connectivity. Further, he went on to describe different segments in telecom such as infrastructure, equipment, and services using real-time examples.

He moved on to the wholesale segment of the Telecom segment which has a vast market. Here deals are made between the providers of the services. We were explained about how competitor dynamics vary in contrast to fierce competition at the enterprise level. They can buy bandwidth and cables of each other which are in excess capacity for one of them. Bharti Airtel has different products in its portfolio like PoPs, Cables, satellite, fibre, data centres, voice, and mobile, etc.  which it provides to its wholesale market.

He then went on to explain the scope of B2B services at the global stage with a particular focus on India and its equation with developed countries. The uses of satellites and wireless to engage the geographically remote location was well explained.  The evolution of the telecom sector was exemplified using Airtel advertisements with specifics of cables laid and fibre connectivity.

The highly informative session helped us discover how quality, scalability, reliability, availability, and continuity impacts the business choices. He concluded the seminar by elaborating on how global partnerships of Airtel can be leveraged to gain a customer base and outperform competitors.

We are extremely thankful to Mr Anurag Joshi for the commendable knowledge sharing session.




Labels:

Comments

Post a Comment

Popular posts from this blog

TIPS FROM TOP: "ON-SITE MARKETING" by Mr. Advit Sahdev, Head of Marketing, Infibeam.com

The Department of Industrial Management and Engineering hosted Mr. Advit Sahdev, Head of Marketing in Infibeam.com, Indian E-commerce retail portal for a corporate seminar on 8 September’18 on ‘Invisible Marketing.’ The seminar mainly focused on the scope of marketing in the online world and how different experiments can help in boosting sales of a product. Mr. Advit Sahdev suggested various techniques, tried and tested in the online marketing world that bore fruits for the e-commerce companies. The main focus of this domain is, firstly, to bring the customer to the site and secondly, to convert the customer into a buyer and further into a loyal customer.  Real-time data analysis is used to attract customer to the site. Analyzing Google search and browsing history in social media sites like Facebook and Twitter is particularly helpful in assessing age, behaviour, and mood of the prospective buyer. The essence of the assessment is to categorize the customer into d...
Post a Comment
Read more

5 Lessons from MBA IIT Kanpur

1.      Learning is not confined only to classrooms As the first semester is over, I realize that apart from classroom subject matter, there are a lot more things that I have learnt here. Learning takes place in almost every aspect of one's life at MBA IIT K. The induction activities that our seniors conducted before the official start of the semester was a great way to interact with the batch-mates. The group projects and the assignments that followed after the semester began, taught us the art of working productively in teams, time management, importance of feedback and learning while mingling with the people from diverse backgrounds. Every week, we had eminent speakers from various top positions in the corporate world, sharing topics that they were passionate about which helped us to constantly expand our knowledge base into new areas. 2.        Be prepared to leave behind your comfort   zone In the class yo...
Post a Comment
Read more

Reflexions'19 - A Reflection on "Tackling challenges of the VUCA World" !!

The Department of Industrial Management and Engineering, IIT Kanpur presented the flagship event of Prabandhan – Reflexions on Sept 28th, 2019. The 3rd edition of the event on ‘Tackling challenges of the VUCA world' was concluded with a promising and on a cheerful note. With thunderous applause and riveting questions, the event opened to bridge the corporate world with the real world. Reflexions 3.0 saw the participation of 6 eminent industry leaders and management gurus to share their experiences from their respective trades. They were Karan Marwah, Partner – CFO, Advisory Services, KPMG, Harshavardhan Chauhan, Head-Marketing & digital transformation, DLF Shopping Mall, Neelesh Talathi, CFO, Pepperfry, Hari T N, CHRO, Big Basket, Raj Gupta, General Manager, HR, TCS and our very own Professor, Devlina Chatterjee, Managerial Economics, Applied Econometrics. The talk focused on "How well, can the industries predict the results of their actions in a world of Volatility, Unc...
Post a Comment
Read more