Skip to main content

Ecommerce Business in India- Mr. Harshvardhan Singh Chauhan (Category head : Shopclues.com)

Mr Harshvardhan started the seminar giving an overview of the different waves of e commerce that have come from time to time. It started with Microsoft in 1995 and soon reached India with Shaadi.com. The next wave came around 2005-07 when Alibaba started a Market place model in China. And the last wave came after 2007 which we witness now.



Sir explained a fundamental concept of Selection Arbitrage which means when a particular product is not available in geography, it creates a demand. And this is what was leveraged by Amazon initially and further by Alibaba in China. China being a significantly diversified country, Alibaba addressed the selection arbitrage problem by providing a channel of communication between the small scale retailers. It was further comprehended by an example of Amazon and Wal-Mart, mentioning that Wal-Mart has been operating on a warehouse based model and Amazon saw this as an opportunity to reduce the inventory and warehousing cost by introducing the online model which in fact became a major breakthrough in e commerce industry.

Further sir gave a brief about the Indian retail industry with e commerce accounting to a surprisingly low figure of less than 1 percentage out of which 70% is taken up travelling tickets only. Another interesting irony shared by sir was that although the penetration rate of internet in India is 19% compared to US having 82%, still the number of internet users in India are almost three times that of USA. And this is the reason retailing in India is tapped as a best investment opportunity.  Related to this one of the fascinating term that sir also made us aware related to C2C retailing was homepreneaurs.

As the seminar went ahead we got to know various aspects related to Indian Ecommerce industry which differs from other countries. One of them is the mistrust that Indian customer usually has on the payment gateways on ecommerce website and the other is psychological mindset of getting discounted products.  In addition to that we also came across various logistic related terms, logistic costs, how logistics in India is different from other counties and handling the same in shopclues.
The seminar came to an end with certain facts related to Shopclues, their inventory model, warehouse, supplies, logistics, targeted market, and vision for 2020.

Thank you so much sir for sparing your valuable time with us. It was indeed a great session and learning.   

Comments

Popular posts from this blog

An Introduction to the batch of 2019-21

It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change." A new zeal, vigour, and an unquenchable thirst for proving oneself is what describes MBA batch of 2019-21. 52 of us set foot on the pavement of a new journey and needless to say it has been unprecedented. Be it the early morning presentations, the stark midnight deadlines, or the never-ending case studies covering the gamut of concepts and context, each one of these activities can vouch for it. It has hardly been a month, yet the batch has acclimatized well with the life of one the most coveted institutes in the country, IIT Kanpur.
For most of us, this is the desired path, and for the rest, it is an opportunity to relive their school days. Since we are in a place that has no norm and instead offers endless diversity, there will always be something that entertains and challenges us. It is time we took this opportunity to build a lasting relationship with our c…

The 2018-20 batch, an initiation!

Time to take a plunge –  2018-2020Batch


The journey of a thousand miles begins with a single step
                                                                                            – Lao Tzu.

The energy of the Indian subcontinent unified at the gates of IIT Kanpur when we started our much- awaited journey of MBA. The pre-assignments and admission process gave us a much-needed glimpse of life ahead of us. With all glittering hopes, we, the 54 minds embarked on an endeavour to achieve our dreams and here we are, introducing our remarkable 2018-2020 batch with immense pride and responsibility wearing the badge of IIT Kanpur.

For most of us, who have prior work experience, it is a back to school time and for the rest, it is an aspired path by choice, now that we are in our new home, it is time for us to build an everlasting relationship with our peers and let the world know about us. With the get-up-and-go attitude, the diversity of the 2018-2020 batch is one of a kind with studen…

Tips from Top, Digital Marketing – A Key Perspective by Mr Vikash Kumar and Mr. Mohit Goel (Trident Ltd)

Mr Vikash Kumar, Chief Digital Officer at Trident Group India Ltd, visited the IME department at IIT Kanpur along with his colleague Mr Mohit Goel, GM at Digital Trident, on the 3rd of September, 2016. Talking about the changing scenario of digital marketing and the challenges and opportunities that it poses for today’s marketing managers, he shared his insights as the Chief Digital Officer of the textile giant Trident India Ltd, about the marketing and branding strategies being followed in the current scenario.

Mr Kumar stressed upon keeping the session as informal and interactive as possible, making it into a dialogue rather than a one-way lecture. He started with defining digital marketing as a medium that provides two way flow of information or communication on world wide web. He emphasized on how the rapidly changing world of digital marketing has made textbook knowledge insufficient, and further emphasized the importance of learning on the job, staying unique, and believing in o…