Skip to main content

TIPS FROM TOP- Seminar by Mr. Vikas Aggawal (national head Client Servicing Division,IndiaMART)

On 8th January, 2016 IIT Kanpur IME Department held a seminar on “Emerging trends, challenges and opportunities in online B2B markets” by  Mr.Vikas Aggarwal from IndiaMart.
IndiaMart is India’s largest B2B market space  with 1.5 million suppliers listed on its website, with around 10 million buyers visiting the online platform every month. Mr. Vikas Aggarwal has been a part of this organization since 1999 and presently heads the Client Servicing division.

The seminar was an interactive session where Mr. Aggarwal addressed the queries of students. He explained the difference between running a B2B business model and a B2C e-commerce model. According to Mr. Aggarwal, IndiaMart primarily plays the role of matchmaking by bringing together buyers and sellers from different parts of the country. They always try maintaining a thorough database of sellers, even going to great lengths to regularly update their seller listings every 24 days so that there are always 2-3 sellers for a particular product category present at all times. If any business like theirs has to prosper they need to have strong database of their client and customers.
Mr. Aggarwal explained the "freemium" model through which their business operates, that is, their basic service is free for all suppliers but to get priority based listings and other added features one had to pay a premium subscription.

He shared how IndiaMart started as a website developing company for different SME’s and later decided to aggregate the same on one common platform.
He also gave a brief idea about transition of business from P-Commerce (Paper) to E-Commerce (Internet, Desktop) and now to M-Commerce (Mobile) model and how Net Promoters Score (NPS) is a important factor nowadays to measure the customer's satisfaction. Zappos, an E-Commerce site was based on the philosophy of getting high NPS by satisfying customer through exceptional service rather than giving discounts. He discussed how IndiaMArt aims to do the same by protecting buyers from suppliers by flagging faulty suppliers and even de-listing unresponsive suppliers.

Apart from supplier-buyer relationship, IndiaMart believes in having a strong relationship with their employees as well. At IndiaMart they have ticket system which ensures that all kinds of employee redressals are heard and taken care of.

In the end he advised the students to be flexible and open minded in their career opportunities and growth as well as take care of how one is at transitioning in their career. He stressed to always strive to learn something new and try something different as one progresses in their career.

Overall it was a very informative session where we got a glimpse in to the inner workings of India's B2B market space.


Popular posts from this blog

The Dawn of A New Beginning - MBA Batch 2017-19

“Opportunities multiply as they are seized.” -Sun Tzu

‘I am an IITian’, even after two months here at IIT Kanpur this one line still fills our heart with excitement. Each one among the 54 students here who have started the journey into the MBA programme of IIT Kanpur, batch of 2017-19, feels that pride and with that equally realizes the responsibility it carries.
We started our journey here on 20th July. Meeting our batch mates for the first time still feels thrilling. Though we knew each other through the whatsapp/facebook group that was created by our seniors to make our registration process as smooth as possible. We were given several assignments before the registration to give us an inkling of the idea of how life at IIT Kanpur is going to be. Assignments were planned in a way such that we get a hands-on experience on case studies, presentations, group activities and article reading. We began burning the midnight oil as a precursor to actually doing it, and how! These assignments u…

TIPS FROM TOP - Strategic Decisions: Dynamic talents in Work Places by Mrs. Kiran Bhatia Tandon, Ex- Talent Acquisition Head, Stryker


“I am convinced that nothing we do is more important than hiring and developing people. At the end of the day you bet on people, not on strategies.” - Lawrence Bossidy, GE
Human resource is an asset on which companies wager immensely. To talk on this prevailing topic, DIME at IIT Kanpur hosted Ms. Kiran Bhatia Tandon, Ex-Head, Talent Acquisition, Stryker. In her career, spanning over a decade, she has had experiences across diverse industries from Automobile to E-Commerce giving her a bird’s eye perspective of the industry. As charismatic as you get, Ms. Kiran, started off with asking us on the topics we wanted her to discuss upon, keeping the interaction open and filled with candour.
While discussing the difference, she experienced in Automobile and Ecommerce, she shared an anecdote which implied that it is always important for an HR Manager to understand the mind-set of an employee with a substantially larger earning potential than their own…

Tips from Top - "Various dimensions of leadership." Mr Amit Kasliwal, India Head - Corporate Sales, Ford India.

Leadership is one of the most desired traits for success in life and MBA students at IIT Kanpur were fortunate to get a fresh perspective on the topic from the top echelon of corporate world, when Mr Amit Kasliwal, India head of corporate sales at Ford India visited the campus to interact with the students.

Sir described leadership as the zeal to identify and solve problems. Citing an example, sir said that India has a myriad of problems and out of those; transportation was one of the major issues. Ford is dedicated to solve this problem. Talking specifically about the corporate sales department, he told that by selling cars to taxi operators, they created entrepreneurs, thereby solving the problem of job creation at that level.   
Further describing leadership, sir claimed that a leader must have a long term view, and should be enthusiastic about other’s agenda, thereby creating opportunities and ‘win-win’ situations. According to sir, and rightly so, sustainable leadership can be …