The Department of Industrial Management and Engineering hosted Mr. Advit Sahdev, Head of Marketing in Infibeam.com, Indian E-commerce retail portal for a corporate seminar on 8 September’18 on ‘Invisible Marketing.’ The seminar mainly focused on the scope of marketing in the online world and how different experiments can help in boosting sales of a product. Mr. Advit Sahdev suggested various techniques, tried and tested in the online marketing world that bore fruits for the e-commerce companies. The main focus of this domain is, firstly, to bring the customer to the site and secondly, to convert the customer into a buyer and further into a loyal customer. Real-time data analysis is used to attract customer to the site. Analyzing Google search and browsing history in social media sites like Facebook and Twitter is particularly helpful in assessing age, behaviour, and mood of the prospective buyer. The essence of the assessment is to categorize the customer into d...
This Blog is all about MBA at IIT Kanpur. It is a window for the people who wish to be a part of IIT Kanpur and its life. It includes all the happenings that do the rounds in DIME, IIT Kanpur. It is an opportunity for all of us to share our activities and success stories here and in a way provide a platform to listen to everyone's ideas, views and suggestions and make a difference with each passing day!
hi vikram and others who are involved in this ,you people have done a commandable job,i really appriciate your effort,i had shared this link to few friends of mine, hope that will encourage them to join here:-).
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