We at MBA, IIT Kanpur were lucky to host Dr. Anil Maddulapalli, General Manager, Ford Global, Data Insights and Analytics team, Chennai for a small session on ‘Introduction to Ford Global Data Insights and Analytics’.
Dr. Anil talked about various areas where analytics is being used by Ford to improve efficiency across the value chain including processes ranging from inbound logistics to after sales services, thereby enhancing overall customer experience.
He started with Analysis of Supplier footprint and went on to discuss the applications of analytics in financial risk assessment (Ford Credit and Enterprise Risk), Customer Analysis – for streamlining the customer demands and market supplies, Advanced Operational Analysis – for sustainability and autonomous vehicle research, Smart Mobility Analysis – for enabling connectivity and mobile solutions etc.
After sharing with us the work done at Ford on analytics he opened the session for discussions and solved the queries of students and faculties alike. It was an immensely insightful session for us in getting a brief understanding about use of analytics in Ford.