Skip to main content

Introduction to Ford Global Data Insights and Analytics - Dr Anil Maddulapalli, GM, Ford Global

We at MBA, IIT Kanpur were lucky to host Dr. Anil Maddulapalli, General Manager, Ford Global, Data Insights and Analytics team, Chennai for a small session on ‘Introduction to Ford Global Data Insights and Analytics’.
Dr. Anil talked about various areas where analytics is being used by Ford to improve efficiency across the value chain including processes ranging from inbound logistics to after sales services, thereby enhancing overall customer experience.
He started with Analysis of Supplier footprint and went on to discuss the applications of analytics in financial risk assessment (Ford Credit and Enterprise Risk), Customer Analysis – for streamlining the customer demands and market supplies, Advanced Operational Analysis – for sustainability and autonomous vehicle research, Smart Mobility Analysis – for enabling connectivity and mobile solutions etc.
After sharing with us the work done at Ford on analytics he opened the session for discussions and solved the queries of students and faculties alike. It was an immensely insightful session for us in getting a brief understanding about use of analytics in Ford. 




Comments

Popular posts from this blog

An Introduction to the batch of 2019-21

It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change." A new zeal, vigour, and an unquenchable thirst for proving oneself is what describes MBA batch of 2019-21. 52 of us set foot on the pavement of a new journey and needless to say it has been unprecedented. Be it the early morning presentations, the stark midnight deadlines, or the never-ending case studies covering the gamut of concepts and context, each one of these activities can vouch for it. It has hardly been a month, yet the batch has acclimatized well with the life of one the most coveted institutes in the country, IIT Kanpur.
For most of us, this is the desired path, and for the rest, it is an opportunity to relive their school days. Since we are in a place that has no norm and instead offers endless diversity, there will always be something that entertains and challenges us. It is time we took this opportunity to build a lasting relationship with our c…

The 2018-20 batch, an initiation!

Time to take a plunge –  2018-2020Batch


The journey of a thousand miles begins with a single step
                                                                                            – Lao Tzu.

The energy of the Indian subcontinent unified at the gates of IIT Kanpur when we started our much- awaited journey of MBA. The pre-assignments and admission process gave us a much-needed glimpse of life ahead of us. With all glittering hopes, we, the 54 minds embarked on an endeavour to achieve our dreams and here we are, introducing our remarkable 2018-2020 batch with immense pride and responsibility wearing the badge of IIT Kanpur.

For most of us, who have prior work experience, it is a back to school time and for the rest, it is an aspired path by choice, now that we are in our new home, it is time for us to build an everlasting relationship with our peers and let the world know about us. With the get-up-and-go attitude, the diversity of the 2018-2020 batch is one of a kind with studen…

Tips from Top, Digital Marketing – A Key Perspective by Mr Vikash Kumar and Mr. Mohit Goel (Trident Ltd)

Mr Vikash Kumar, Chief Digital Officer at Trident Group India Ltd, visited the IME department at IIT Kanpur along with his colleague Mr Mohit Goel, GM at Digital Trident, on the 3rd of September, 2016. Talking about the changing scenario of digital marketing and the challenges and opportunities that it poses for today’s marketing managers, he shared his insights as the Chief Digital Officer of the textile giant Trident India Ltd, about the marketing and branding strategies being followed in the current scenario.

Mr Kumar stressed upon keeping the session as informal and interactive as possible, making it into a dialogue rather than a one-way lecture. He started with defining digital marketing as a medium that provides two way flow of information or communication on world wide web. He emphasized on how the rapidly changing world of digital marketing has made textbook knowledge insufficient, and further emphasized the importance of learning on the job, staying unique, and believing in o…