Guest lecture by CEO, ITC Ltd. on FMCG sector

On 11^th of November 2012, we had the gracious presence of Mr. Sanjiv Puri, CEO, India Tobacco Division, ITC Ltd and it was a great learning experience for all of us to hear him on the latest trends and innovations in the FMCG sector. Mr. Sanjiv Puri joined ITC in 1986. Till 2000, he handled a wide range of responsibilities in eCommerce, Operations and Manufacturing in the Tobacco Division. He also led ITC Infotech Ltd, a wholly owned subsidiary of ITC, as Managing Director from May 2006 to August 2009. He was also the Managing Director of Surya Nepal Pvt Ltd, a subsidiary company of ITC in Nepal. He was responsible for diversifying the operations of the company into branded apparels, making Surya Nepal one of the largest private sector companies in Nepal.

Mr. Puri threw some light on the latest developments in ITC focused on triple bottom-line principle of ITC which aims at economical, ecological and environmental development of the company. ITC has contributed to the agricultural sector with its innovation called ITC e-Chaupal which is also a channel for strategic sourcing. e-Chaupal is a part of Agri Business. He also highlighted the remarkable case study of Aashirvaad atta. Aashirvaad became a market leader in branded packaged atta in India with its strategic sourcing through e-Chaupal. Also many marginalized farmers have benefited from the pulp plantation on their wasteland with the help of hybrid plants developed in ITC’s R&D department. With its control at very lower level of supply chain, it has successfully launched new products like biscuits, noodles, confectionary etc. Thus ITC contributes to society and business simultaneously with its unique initiatives. And with the synergy of all its businesses it is achieving success. Overall it was an excellent great learning experience for all of us. Looking forward for more such enlightening opportunities in future!

Abhishek Pradhan
Events and Seminars, PR & Media
MBA 2012-14, IIT Kanpur

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