This Blog is all about MBA at IIT Kanpur. It is a window for the people who wish to be a part of IIT Kanpur and its life. It includes all the happenings that do the rounds in DIME, IIT Kanpur. It is an opportunity for all of us to share our activities and success stories here and in a way provide a platform to listen to everyone's ideas, views and suggestions and make a difference with each passing day!
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THE HIGH OCTANE RIDE: FRESHERS NIGHT ‘12
“Dance like nobody's watching,
Love like you've never been hurt,
Sing like nobody's listening,
Live like it's heaven on earth”
An apt quote to describe the sumptuous freshers' party for the MBA batch of 2012-14, organised by the seniors on 17th August, 2012. As with all freshers' parties, the gist of this night was to make every Y’14 MBA student feel like being an integral part of the IIT-K family, younger and ever new to take the challenge of the years ahead, ever fresh through the year and carrying the legacy ahead.
The proceedings started as early as 7pm, as all the students geared up for an evening of fun, enjoyment and relaxation. After ambiguity, predicament and lots of discussions over what to wear for the occasion, almost everyone reached the venue for the night, old SAC ground, by 7.15pm where the party finally began at around 7.45pm.
The event, compered by Sagar and Kanwardeep, kicked off with the Y’14 students being called on to stage in pairs and asked to perform according to certain situations. Now, every freshers' party usually involves a bit of friendly ragging, but everyone was in for a sweet surprise as the situations lined up for the participants were incredibly funny and hilarious, and had everyone in splits.
The events had participants performing in situational comic acts, dancing to sober as well as popular Bollywood item songs, mimicking popular personalities as well as using marketing concepts to sell totally awkward products to the audience, all of which were judged by a panel of seniors.
And how can a freshers' party be complete without crowning Mr and Miss Fresher? After two rounds of fun performances, where the freshers’ demonstrated their extra-curricular skills with fervour and a considerable amount of talent, the titles eventually went to Abhishek Pradhan and Tulika Awasthi as Mr and Miss Fresher, while Rajat Bhakri and Ankita Sahare were crowned as Mr Fantoosh and Miss Bindass respectively.
The evening finally came to its culmination, and with the mercury rising, the dance floor was left open for some unbridled high-octane exuberance. Colours of joy, happiness and togetherness could be seen in the students as the evening manifested youth and enthusiasm at its full flow. With pulsating ambience, flashing lights and foot tapping music, the DJ let the people shed all inhibitions and burn the dance floor. Few people, who were a bit reticent to step up and dance, eventually could not resist the latent dancers in them and joined in the party. All the hidden dancers came out with the typical unabashed and unrestrained dance moves, but as they say, we danced like nobody's watching, sang like nobody's listening and partied like it was the last day.
All in all, it was an evening to remember leaving behind memories to cherish for life. Gracias seniors!-Angshuman SarkarMBA 2012-14
“It is not the strongest of the species
that survive, nor the most intelligent, but the one most responsive to
A new zeal, vigour, and an
unquenchable thirst for proving oneself is what describes MBA batch of 2019-21.
52 of us set foot on the pavement of a new journey and needless to say it has
been unprecedented. Be it the early morning presentations, the stark midnight
deadlines, or the never-ending case studies covering the gamut of concepts and
context, each one of these activities can vouch for it. It has hardly been a
month, yet the batch has acclimatized well with the life of one the most
coveted institutes in the country, IIT Kanpur.
For most of us, this is the
desired path, and for the rest, it is an opportunity to relive their school
days. Since we are in a place that has no norm and instead offers endless
diversity, there will always be something that entertains and challenges us. It
is time we took this opportunity to build a lasting relationship with our
The journey of a thousand miles begins with a single step
– Lao Tzu.
The energy of the Indian subcontinent unified at the gates of IIT Kanpur when we started our much- awaited journey of MBA. The pre-assignments and admission process gave us a much-needed glimpse of life ahead of us. With all glittering hopes, we, the 54 minds embarked on an endeavour to achieve our dreams and here we are, introducing our remarkable 2018-2020 batch with immense pride and responsibility wearing the badge of IIT Kanpur.
For most of us, who have prior work experience, it is a back to school time and for the rest, it is an aspired path by choice, now that we are in our new home, it is time for us to build an everlasting relationship with our peers and let the world know about us. With the get-up-and-go attitude, the diversity of the 2018-2020 batch is one of a kind with studen…
Mr Vikash Kumar,
Chief Digital Officer at Trident Group India Ltd, visited the IME department at
IIT Kanpur along with his colleague Mr Mohit Goel, GM at Digital Trident, on
the 3rd of September, 2016. Talking about the changing scenario of
digital marketing and the challenges and opportunities that it poses for
today’s marketing managers, he shared his insights as the Chief Digital Officer
of the textile giant Trident India Ltd, about the marketing and branding
strategies being followed in the current scenario.
Mr Kumar stressed upon keeping the session as informal and
interactive as possible, making it into a dialogue rather than a one-way
lecture. He started with defining digital marketing as a medium that provides
two way flow of information or communication on world wide web.
He emphasized on how the rapidly changing world of digital
marketing has made textbook knowledge insufficient, and further emphasized the importance
of learning on the job, staying unique, and believing in o…