Very rarely does it happen that you see the things happening around and observe them. Even rare is the act of putting them down on a paper so accurately. This is not my cup of tea at least. I have, however, witnessed a similar micro-scanning work by Dhiraj Kumar-an IIT Kanpur alumnus and my long time friend: The Asocial networking.
Well, I seriously don’t know how to write about the book. Which to be mentioned first and which one after that... any page you pick has its separate riveting existence. That is the striking beauty of the book. Being an individual, you may beg to differ from Dhiraj sometimes, but most of the time the innocent questions and thought provoking views will force you to wear a lovely smile for sure.
The world has been changing and so has been the ways we communicate and network (do you think this word results from the same change in this context?) ourselves. The advent of social networking sites gives another platform to network. In this virtual world people have developed “virtual” habits which are sometimes funny, sometimes irritating, and sometimes attention-seeking. The book nicely observes these minute behavioural changes...
One personal favourite line I would like to quote from the book. The summary goes like:
“ ‘Busy’ online status sometimes does not mean that person is busy. It means that the person has used his/her last attempt to salvage his/her self-respect because nobody pinged him/her as long as he/she was online waiting for someone to drop in.”
I believe that the book will help a person decode his/her special friend’s online behaviour. The book provides a number of cues.
Sometimes the book does seem to be verbose and contains unnecessary “upper-end” words, but that can be ignored given the urge of a new writer...
Overall I had a nice reading experience. Personally I don’t like reading a thick book. This book is perfect in content and thickness. I would not be surprised if you finish this in one session. Please do have a look.
Wishing Dhiraj all the luck.
MBA Batch 2013
PR and Media Cell.