Dept of HSS, IIT Kanpur conducted a short term course on Global Financial Management from 4th to 13th February 2009. The course was taken by Prof. Dr. Michaela M. Kiermeier, Professor Financial Management, Darmstadt University of Applied Sciences, Germany. Dr. Michaela, an expert in portfolio management, have visited many universities around the world and conducted short term courses in Finance.
First and second year MBA students who wanted to specialize in finance were also invited to attend the course. The main objective of the course was to make the students understand and adapt to changing and challenging global environment. The course also enabled the students to acquire and apply knowledge and tools in various financial areas to solve business problems in global context. The course helped students to get introduced to global financial management. It also assisted the future managers to get acquainted with concepts, activities and management techniques related to the planning and coordination of international aspects of finance, portfolio management, and risk management.
Lectures, discussions and case analyses formed the course pedagogy. Students took presentations as part of the performance evaluation and participated in the discussions. At the end of the course Dr. Michaela was happy to see a group of young and dynamic professionals who were keen to know each and every nuance in the field of finance.
The Department of Industrial Management and Engineering hosted Mr. Advit Sahdev, Head of Marketing in Infibeam.com, Indian E-commerce retail portal for a corporate seminar on 8 September’18 on ‘Invisible Marketing.’ The seminar mainly focused on the scope of marketing in the online world and how different experiments can help in boosting sales of a product. Mr. Advit Sahdev suggested various techniques, tried and tested in the online marketing world that bore fruits for the e-commerce companies. The main focus of this domain is, firstly, to bring the customer to the site and secondly, to convert the customer into a buyer and further into a loyal customer. Real-time data analysis is used to attract customer to the site. Analyzing Google search and browsing history in social media sites like Facebook and Twitter is particularly helpful in assessing age, behaviour, and mood of the prospective buyer. The essence of the assessment is to categorize the customer into d...
Comments
Post a Comment