Skip to main content

Tips from Top - "An Interactive Session with our Distinguished Alumnus”. Mr. Pravin Tripathi, C.E.O. – Magic 9 Media & Analytics Private Limited.

The students at MBA IIT Kanpur were fortunate to get golden, pragmatic insights into the world of media analytics and marketing research when the 1977 batch Alumnus of the institute, Mr. Pravin Tripathi, C.E.O. at Magic 9 Media & Analytics Private Limited, visited the campus during the recent 40th year reunion.


Sir briefed the audience about his company’s work which provided services like: advertising, media planning, brand consultancy etc. Wherein the core functions included analytics, design and quality control.

Sharing his knowledge with budding professionals, he spoke about his past projects and the nuances involved in successfully completing those. Remarkable out of the same was a project for U.I.D., which involved design of a continuous learning program to get insights about its potential adopters. Emphasizing upon the importance of the continuous learning program, sir stated that consumers continually provided useful insights and hence marketing researcher ought to listen keenly. There existed a statement in every move of consumer (purchase/ no purchase) and every single transaction was pregnant with ‘learning’ according to him.

Sir also talked about an interesting project in Karnataka, in which public survey was done to gauge the political sentiments prior to an election in the state. A remarkable feature of the project was the usage of 'WhatsApp' to transmit live data (during on field interaction with the respondents) to the control room.

Further, he discussed about the N.C.C.S. (National Consumer Classification System), its historical evolution via S.E.C. and lucidly explained its paramount importance for every marketeer.

Moving ahead, sir told about an ongoing TAM (Television Audience Measurement) project for BARC India (Broadcasting Audience Research Council). He stated that in simple terms, the project objective was to answer the question: ‘What India watches?’ The discussion spanned over the technicalities and nuances of marketing research process. The students were enlightened about the real world challenges in such a large scale project and subsequent pragmatic methodologies to overcome the same.  

Labels

Labels:

Comments

Post a Comment

Popular posts from this blog

Consilium'08: The Consulting Conclave

MBA batch under the aegis of Department of IME is going to organize the annual consulting conclave of IIT Kanpur, Consilium’08. The objective of this event is to create a platform where confluence of leading professionals from consultancy and vast student community can take place. As consultancy has become one of the most preferred career choice for IITians , Consilium'08 will provide them the opportunity to learn about the nunaces of consultancy in various domains. From a humble start, it has been envisaged that Consilium will become the platform in coming years where representatives from across the spectrum of consultancy will share their knowledge, experience and insight with students. The event has generated enthusiasm among all sections of IITK students and students from other major B-Schools who are also expected to participate. Case solving competition is one of the attraction of Consilium '08 in which winners shall get certificates and attractive cash prizes. Apart...
Post a Comment
Read more

Reflexions'19 - A Reflection on "Tackling challenges of the VUCA World" !!

The Department of Industrial Management and Engineering, IIT Kanpur presented the flagship event of Prabandhan – Reflexions on Sept 28th, 2019. The 3rd edition of the event on ‘Tackling challenges of the VUCA world' was concluded with a promising and on a cheerful note. With thunderous applause and riveting questions, the event opened to bridge the corporate world with the real world. Reflexions 3.0 saw the participation of 6 eminent industry leaders and management gurus to share their experiences from their respective trades. They were Karan Marwah, Partner – CFO, Advisory Services, KPMG, Harshavardhan Chauhan, Head-Marketing & digital transformation, DLF Shopping Mall, Neelesh Talathi, CFO, Pepperfry, Hari T N, CHRO, Big Basket, Raj Gupta, General Manager, HR, TCS and our very own Professor, Devlina Chatterjee, Managerial Economics, Applied Econometrics. The talk focused on "How well, can the industries predict the results of their actions in a world of Volatility, Unc...
Post a Comment
Read more

5 Lessons from MBA IIT Kanpur

1.      Learning is not confined only to classrooms As the first semester is over, I realize that apart from classroom subject matter, there are a lot more things that I have learnt here. Learning takes place in almost every aspect of one's life at MBA IIT K. The induction activities that our seniors conducted before the official start of the semester was a great way to interact with the batch-mates. The group projects and the assignments that followed after the semester began, taught us the art of working productively in teams, time management, importance of feedback and learning while mingling with the people from diverse backgrounds. Every week, we had eminent speakers from various top positions in the corporate world, sharing topics that they were passionate about which helped us to constantly expand our knowledge base into new areas. 2.        Be prepared to leave behind your comfort   zone In the class yo...
Post a Comment
Read more