Tips from Top - "An Interactive Session with our Distinguished Alumnus”. Mr. Pravin Tripathi, C.E.O. – Magic 9 Media & Analytics Private Limited.
The students at MBA IIT Kanpur were fortunate to get golden, pragmatic insights into the world of media analytics and marketing research when the 1977 batch Alumnus of the institute, Mr. Pravin Tripathi, C.E.O. at Magic 9 Media & Analytics Private Limited, visited the campus during the recent 40 th year reunion. Sir briefed the audience about his company’s work which provided services like: advertising, media planning, brand consultancy etc. Wherein the core functions included analytics, design and quality control. Sharing his knowledge with budding professionals, he spoke about his past projects and the nuances involved in successfully completing those. Remarkable out of the same was a project for U.I.D., which involved design of a continuous learning program to get insights about its potential adopters. Emphasizing upon the importance of the continuous learning program, sir stated that consumers continually provided useful insights and hence marketing researcher o...