Skip to main content

Prabandhan 2010 - Day 2 Highlights

Day 2 of Prabandhan had the same infectious dose of enthusiasm in all the students and participants of the events to be held on the final day of the Annual Management Conclave. The students and participants were all set to get their creative juices flowing as the final round of Saudagar : The Marketing Extravaganza got underway. The final 5 contestants were presented with a challenging marketing assignment which required them to make a marketing presentation for a varied product range. The product range sprung quite a few surprises on the contestants and left them gasping for breath as the clock ticked by.
The teams had to present their marketing strategy to the elite panel of judges comprising IIT Kanpur faculty. The audience were regaled with some entertaining and innovative marketing by the participants who then had to face some grilling by the judges. The competition was tough but the deserving winners were Dextrous Dou from SIMSR and runners-up were IITK’s very own PSR team.

Before the dust could settle at the end of Saudagar, the audience and participants were treated to a brain numbing Word Jumble on a variety of subjects such as marketing, finance, economics. Finding the right word in a jumble proved to be as tough as finding the right answer to a question in the exam. The winner for this event was Aayush Jain closely followed by Paridhi Mutreja at second place.
The afternoon session had a very informative and indepth lecture on Energy Conservation by Mr. Srinu Babu Matta, Divisional Manager (Engg. Services), Tata Motors. More details on that will be soon provided in the subsequent post.

The interactive and extremely informative session was concluded with a few interactive questions and Dr. S.C Misra gave the vote of thanks to signal the conclusion of the event. His concluding words summed up the endeavour of Prabandhan of raising questions about inclusive growth and sustainability issues and attempting to answer these tough questions through open debate with industry stalwarts. The vote of thanks signalled the end of Prabandhan though the actual finale was the online Treasure Hunt : Talaash which kept many avid enthusiasts from all over the country up till late at night searching for clues and exercising their grey matter.


Until the next year, Prabandhan is signing off with many memories, many long nights of toil mixed with many wonderful moments and many poignant questions to leave an indelible mark on all those who were involved in this Annual Management Conclave of IIT Kanpur.

Report Prepared By:
Nabarun Sengupta(nabarun@iitk.ac.in)

Published By:
PR & Media Cell, MBA-IIT Kanpur (prmba@iitk.ac.in)

Comments

Popular posts from this blog

Consilium'08: The Consulting Conclave

MBA batch under the aegis of Department of IME is going to organize the annual consulting conclave of IIT Kanpur, Consilium’08. The objective of this event is to create a platform where confluence of leading professionals from consultancy and vast student community can take place. As consultancy has become one of the most preferred career choice for IITians , Consilium'08 will provide them the opportunity to learn about the nunaces of consultancy in various domains. From a humble start, it has been envisaged that Consilium will become the platform in coming years where representatives from across the spectrum of consultancy will share their knowledge, experience and insight with students. The event has generated enthusiasm among all sections of IITK students and students from other major B-Schools who are also expected to participate. Case solving competition is one of the attraction of Consilium '08 in which winners shall get certificates and attractive cash prizes. Apart

TIPS FROM TOP: "ON-SITE MARKETING" by Mr. Advit Sahdev, Head of Marketing, Infibeam.com

The Department of Industrial Management and Engineering hosted Mr. Advit Sahdev, Head of Marketing in Infibeam.com, Indian E-commerce retail portal for a corporate seminar on 8 September’18 on ‘Invisible Marketing.’ The seminar mainly focused on the scope of marketing in the online world and how different experiments can help in boosting sales of a product. Mr. Advit Sahdev suggested various techniques, tried and tested in the online marketing world that bore fruits for the e-commerce companies. The main focus of this domain is, firstly, to bring the customer to the site and secondly, to convert the customer into a buyer and further into a loyal customer.  Real-time data analysis is used to attract customer to the site. Analyzing Google search and browsing history in social media sites like Facebook and Twitter is particularly helpful in assessing age, behaviour, and mood of the prospective buyer. The essence of the assessment is to categorize the customer into detai

THE HIGH OCTANE RIDE: FRESHERS NIGHT ‘12

“Dance like nobody's watching, Love like you've never been hurt, Sing like nobody's listening, Live like it's heaven on earth”  -Mark Twain An apt quote to describe the sumptuous freshers' party for the MBA batch of 2012-14, organised by the seniors on 17 th August, 2012. As with all freshers' parties, the gist of this night was to make every Y’14 MBA student feel like being an integral part of the IIT-K family, younger and ever new to take the challenge of the years ahead, ever fresh through the year and carrying the legacy ahead. The proceedings started as early as 7pm, as all the students geared up for an evening of fun, enjoyment and relaxation. After ambiguity, predicament and lots of discussions over what to wear for the occasion, almost everyone reached the venue for the night, old SAC ground, by 7.15pm where the party finally began at around 7.45pm. The event, compered by Sagar and Kanwardeep, kicked off with the Y’14 students being called on