IIT Kanpur MBA Blog

MBA IIT Kanpur organised a guest lecture by Mr. Ravi Kaushik, Country Business Director at Medtronic for a session on ‘Design Thinking: Innovating in emerging markets’. Mr. Kaushik gave a brief idea about the difference between invention and innovation. Where invention is about creating a new solution to a problem, innovation is trying to solve the problem in a better way, by bringing together existing technology. He cited the example of Uber which is trying to solve the problem of transportation using the internet through a new business model. He talked about the two sides to marketing – downstream and upstream. Downstream marketing is mostly associated with product promotion, public relations, and advertising. Upstream marketing, on the other hand, focuses more on the strategy and analytics behind fulfilling the customers’ needs. According to Mr. Kaushik, due to their analytical ability, more engineers can and should take up roles in upstream marketing. Elaborati...

JENESYS 2016 from 27 th Feb to 7 March 2017. About JENESYS 2016 The Ministry of Foreign Affairs of Japan promotes people-to-people exchanges between Japan and the various nations of the Asia-Pacific, North America, Europe, Latin America, and the Caribbean regions. The Asian and Oceanian regional component of this exchange program is called “JENESYS 2016”- Japan-East Asia Network of Exchange for Students and Youths. Around 250 students and working professionals were invited for the 7 th batch of JENESYS 2016 (Theme: Economics) from 12 countries: India, Indonesia, Cambodia, Philippines, Singapore, Timor-Leste, Thailand, Laos, Malaysia, Myanmar, Brunei and Vietnam. The objective is to promote mutual trust and understanding among the people of Japan and participating countries, and regions, to build a basis for future friendship and cooperation. The Indian Delegation 23 youths were selected from India; out of them 15 were students and the rest were working professionals. ...

On the bright morning of 25 th February 2017, the students of MBA, IIT Kanpur had the opportunity to interact with the HR Director at IDFC Bank – Mr. Prateek Dubey. Mr. Dubey, with his work experience in various major firms of the country – Coca-Cola, Suzlon Energy, and Jindal Saw Ltd to name a few – provided invaluable insights into the world of human relations and psychology. Sir covered a variety of topics in his talk and kept the seminar engaging with many activities and brainstorming sessions. Mr. Dubey started off with engaging the audience with a rudimentary question – what is MBA? He went on to explain that MBA can be defined as the  most beautiful attitude, as it is the attitude of the manager that makes him a leader and makes all the difference. As an example, he claimed that a Chartered Accountant would probably know much more about how the finances of any firm work than an MBA would, but it takes the decision-making ability and aptitude for quick thinking that...

There is nothing better than getting important insights about the real world from someone with immense experience. The exposure becomes even more valuable when the knowledge comes directly from the top and from someone who has been in our situation prior to their glorious journey. The students at MBA IIT Kanpur were fortunate to get such a golden opportunity when the 1977 batch Alumnus of the institute, Mr. J N Gupta, M.D. at Stakeholders Empowerment Services, visited the campus during the recent 40 th year reunion. Sir began his address by emphasizing the importance of clear communication. He went beyond emphasizing by demonstrating the same throughout the seminar. He suggested the audience to always be content with their current possessions and to never draw comparisons with what others had. Further, he added that in every situation, one must try his/her best, yet keep realistic expectations. This according to him was the mantra for happiness in life, which he himself ha...

The students at MBA IIT Kanpur were fortunate to get golden, pragmatic insights into the world of media analytics and marketing research when the 1977 batch Alumnus of the institute, Mr. Pravin Tripathi, C.E.O. at Magic 9 Media & Analytics Private Limited, visited the campus during the recent 40 th year reunion. Sir briefed the audience about his company’s work which provided services like: advertising, media planning, brand consultancy etc. Wherein the core functions included analytics, design and quality control. Sharing his knowledge with budding professionals, he spoke about his past projects and the nuances involved in successfully completing those. Remarkable out of the same was a project for U.I.D., which involved design of a continuous learning program to get insights about its potential adopters. Emphasizing upon the importance of the continuous learning program, sir stated that consumers continually provided useful insights and hence marketing researcher o...

Leadership is one of the most desired traits for success in life and MBA students at IIT Kanpur were fortunate to get a fresh perspective on the topic from the top echelon of corporate world, when Mr Amit Kasliwal, India head of corporate sales at Ford India visited the campus to interact with the students. Sir described leadership as the zeal to identify and solve problems. Citing an example, sir said that India has a myriad of problems and out of those; transportation was one of the major issues. Ford is dedicated to solve this problem. Talking specifically about the corporate sales department, he told that by selling cars to taxi operators, they created entrepreneurs, thereby solving the problem of job creation at that level.    Further describing leadership, sir claimed that a leader must have a long term view, and should be enthusiastic about other’s agenda, thereby creating opportunities and ‘win-win’ situations. According to sir, and rightly so, sustainab...

Ding Dong. Who? Your Sim Card at your door step Sir. This is no more just a thought, but a reality. Softage Information Technology, providing services in document management came out with an innovative initiative '10Digi',  truly representing their tagline- “Ab Ghar Baithe Sim Mangvao”. This application enables Mobile Technology users to purchase sim cards, dongal and data cards online.  10Digit.com has tied up with Reliance, Tata and Idea in their initial phase. Mr. Ozair Yasin, Co-founder and MD of 10Digi, Sherjil Ozair- an IIT Delhi alumnus and also a Co-founder and CTO of 10Digi; and dignitaries from the likes of Reliance, Tata and Idea were present to grace the occasion. Until recent times, to buy any of these services the user had to physically go to a store and provide the necessary documents. In today’s busy life style, people hardly get time from work to get these services. With 10Digi a user can order these services online. The nearest services provider wil...