IIT Kanpur MBA Blog

Mr Harshvardhan started the seminar giving an overview of the different waves of e commerce that have come from time to time. It started with Microsoft in 1995 and soon reached India with Shaadi.com. The next wave came around 2005-07 when Alibaba started a Market place model in China. And the last wave came after 2007 which we witness now. Sir explained a fundamental concept of Selection Arbitrage which means when a particular product is not available in geography, it creates a demand. And this is what was leveraged by Amazon initially and further by Alibaba in China. China being a significantly diversified country, Alibaba addressed the selection arbitrage problem by providing a channel of communication between the small scale retailers. It was further comprehended by an example of Amazon and Wal-Mart, mentioning that Wal-Mart has been operating on a warehouse based model and Amazon saw this as an opportunity to reduce the inventory and warehousing cost by introducing th...

"The IITK MBA program is for those who have a desire to augment their technical knowledge with the underpinnings of a formal business education. Looking back at those two wonderful years, IITK taught me the value of team work, out of the box thinking and allowed me to meet some extraordinary people. Choosing IITK is the best thing I have done for myself from a professional standpoint and I must say that it has opened many doors to new opportunities and has been a key element in my career. " • Year of pass out from IIT K : 2006  • Current company name : KPMG USA LLP • Designation: Manager, Enterprise Solutions • Current Location: Indianapolis, Indiana, USA    

On 29 th January, 2016, MBA, IME Department, IIT Kanpur hosted an interactive seminar on “Advances in Consumer Research, Passive measurement, Big Data Micro segmentation and Social media listening” by Mr. Prithvi Raj, Lead-Mobile Insights, Nielsen India. The speaker began the seminar by asking questions on consumer research which the students answered enthusiastically. He updated us with some of the steps Nielsen follows during consumer research which starts from understanding the audience, finding the need gap, proving your product effectiveness to the people and finally ends with sales effectiveness measurement. He also made us aware about the need of innovations, SWOT analysis and competitor analysis before launching a new product. Market research can be done without explicitly conducting surveys-by observing consumers and monitoring their online behavior. For example, Amazon shows recommendations to users by observing their online behavior. The speaker also gave us insight...

On 8th January, 2016 IIT Kanpur IME Department held a seminar on “ Emerging trends, challenges and opportunities in online B2B markets ” by  Mr.Vikas Aggarwal from IndiaMart . IndiaMart is India’s largest B2B market space  with 1.5 million suppliers listed on its website, with around 10 million buyers visiting the online platform every month. Mr. Vikas Aggarwal has been a part of this organization since 1999 and presently heads the Client Servicing division. The seminar was an interactive session where Mr. Aggarwal addressed the queries of students. He explained the difference between running a B2B business model and a B2C e-commerce model. According to Mr. Aggarwal, IndiaMart primarily plays the role of matchmaking by bringing together buyers and sellers from different parts of the country. They always try maintaining a thorough database of sellers, even going to great lengths to regularly update their seller listings every 24 days so that there are always 2-3 seller...

• Year of pass out from IIT K : 2003      • Current company name : IBM Global  Business Services      • Designation: Package Solution Consultant -  SAP SD      • Current Location: Chesterbrook , PA         "Being from the the Pioneer batch of MBA 2003, we had to face certain challenges in getting recognized and get a face in the job market. It was exciting that we were learning the subject for the first time in a group of talented Engineers, scoring marks and at the same time working hard on Placements, collecting email addresses and contact numbers of HR head of different organizations. I remember Nishant , Varadarajan and Gopal working all night on placement activities and distributing work amongst us. All this after finishing assignments of Dr AP Sinha or group assignments of Dr Verman in the hostel. In IITK MBA we learned how to move and develop as a group and Yes our hard work in Pl...

MBA IIT KANPUR Wishes you all a very happy and prosperous new year ahead .. May all your wishes come true in 2016.. Cheers !! We also present you the New Edition of our monthly magazine - "Avant Garde" Happy Reading !!! Team Avant Garde http://issuu.com/avantgarde.mb…/…/avant_garde_december_2015…

We feel proud to announce that three of IIT Kanpur MBA students won medals at Kanpur district AIR RIFLE SHOOTING CHAMPIONSHIP. Soumya Sajwan won gold medal in women’s category while in men’s category, Manpreet Singh and Utkarsh Maurya won silver and bronze medals respectively. In addition to them, Himanshu Negi also qualified for the state championship. These students were also a part of the six-member team which represented IIT Kanpur at the 38th UP State shooting championship held in Delhi.