GI Barometer: A commentary on macro-economic situation across global Industries

The speaker for the seminar was Satish Rajarathnam, HRBP of Cognizant.

The topic for seminar was divided into three heads:

Region wise analysis of the world, Political risk at present and vertical view of the financial services. Discussion started with the analysis of the economic condition of various region of the world (US, Euro, UK, Asia). Thereafter, the focus of discussion shifted to contemporary political risks (for example: Brexit, US-China trade war) occurring due to the changing economic condition in various regions and its impact on the Indian economy. Later, there was a brief discussion about various financial services and how they are impacting global economy.

Speaker also enlightened us about the three types of disruptions that are essential for the overall development of a company. The three disruptions are as follows: Business Model Disruption, Operating Model Disruption and Technology Model Disruption.

Learning: A company must cause disruption in all the aforementioned dimensions for its overall development

Recommendation: A good manager should not only confine himself to the bookish knowledge, but must also know and understand the world around him.

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Consilium'08: The Consulting Conclave

MBA batch under the aegis of Department of IME is going to organize the annual consulting conclave of IIT Kanpur, Consilium’08. The objective of this event is to create a platform where confluence of leading professionals from consultancy and vast student community can take place. As consultancy has become one of the most preferred career choice for IITians , Consilium'08 will provide them the opportunity to learn about the nunaces of consultancy in various domains. From a humble start, it has been envisaged that Consilium will become the platform in coming years where representatives from across the spectrum of consultancy will share their knowledge, experience and insight with students. The event has generated enthusiasm among all sections of IITK students and students from other major B-Schools who are also expected to participate. Case solving competition is one of the attraction of Consilium '08 in which winners shall get certificates and attractive cash prizes. Apart

TIPS FROM TOP: "ON-SITE MARKETING" by Mr. Advit Sahdev, Head of Marketing, Infibeam.com

The Department of Industrial Management and Engineering hosted Mr. Advit Sahdev, Head of Marketing in Infibeam.com, Indian E-commerce retail portal for a corporate seminar on 8 September’18 on ‘Invisible Marketing.’ The seminar mainly focused on the scope of marketing in the online world and how different experiments can help in boosting sales of a product. Mr. Advit Sahdev suggested various techniques, tried and tested in the online marketing world that bore fruits for the e-commerce companies. The main focus of this domain is, firstly, to bring the customer to the site and secondly, to convert the customer into a buyer and further into a loyal customer. Real-time data analysis is used to attract customer to the site. Analyzing Google search and browsing history in social media sites like Facebook and Twitter is particularly helpful in assessing age, behaviour, and mood of the prospective buyer. The essence of the assessment is to categorize the customer into detai

THE HIGH OCTANE RIDE: FRESHERS NIGHT ‘12

“Dance like nobody's watching, Love like you've never been hurt, Sing like nobody's listening, Live like it's heaven on earth” -Mark Twain An apt quote to describe the sumptuous freshers' party for the MBA batch of 2012-14, organised by the seniors on 17 th August, 2012. As with all freshers' parties, the gist of this night was to make every Y’14 MBA student feel like being an integral part of the IIT-K family, younger and ever new to take the challenge of the years ahead, ever fresh through the year and carrying the legacy ahead. The proceedings started as early as 7pm, as all the students geared up for an evening of fun, enjoyment and relaxation. After ambiguity, predicament and lots of discussions over what to wear for the occasion, almost everyone reached the venue for the night, old SAC ground, by 7.15pm where the party finally began at around 7.45pm. The event, compered by Sagar and Kanwardeep, kicked off with the Y’14 students being called on

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