IIT Kanpur MBA Blog

MBA IIT Kanpur was honoured to have Mr. Sandeep Verma, President, Bajaj Consumer Care, for a guest lecture on the topic, ‘How to Re-position Brands - Learnings From Successful Global Case Studies’ on 11 th August 2019. Mr. Verma has an experience of 20 years in FMCG industry across diverse roles in Sales, Brand Management, Category Management, and various P&L stints handling multiple brands. Currently, as the President to Bajaj Consumer Care, he looks after the management of the P&L of the company, international business, mergers and acquisition, mentoring start-ups, etc. Before joining Bajaj Consumer Care, Mr. Verma was working as the Marketing Director of HUL and has handled multiple brand management like Sunsilk, Lifebuoy, Vim, and Domex. Since the very beginning of the lecture, Mr. Verma’s jovial nature transpired the hall. He began the talk by explaining what does an excellent ‘brand positioning' means. If every stakeholder (including the CEO, brand manag...

On 9th Feb’19, we were honoured to have Mr Anurag Joshi, Head - Global channels and Business Development,  Bharti Airtel for a guest lecture on B2B marketing in the Telecom sector. He is a Sales and Business Development professional and has experience with assignments in new geographies and developing existing business revenue streams. He has worked in areas of Sales and Business Development, Partner Relations and Alliances, Joint-Go-to-Market, Product Marketing and Product Development/Management with explosive growth mandate. He initiated discussion by learning about the expectations of the crowd. He gave a brief introduction of his corporate journey so far and how fulfilling his job in sales and marketing has been so far. He explained different services like Data Centre and cloud, IOT, Enterprise Mobility, UCS, Cyber Security, and Connectivity. Further, he went on to describe different segments in telecom such as infrastructure, equipment, and services using real-time e...

The Department of Industrial Management and Engineering hosted Mr. Advit Sahdev, Head of Marketing in Infibeam.com, Indian E-commerce retail portal for a corporate seminar on 8 September’18 on ‘Invisible Marketing.’ The seminar mainly focused on the scope of marketing in the online world and how different experiments can help in boosting sales of a product. Mr. Advit Sahdev suggested various techniques, tried and tested in the online marketing world that bore fruits for the e-commerce companies. The main focus of this domain is, firstly, to bring the customer to the site and secondly, to convert the customer into a buyer and further into a loyal customer.  Real-time data analysis is used to attract customer to the site. Analyzing Google search and browsing history in social media sites like Facebook and Twitter is particularly helpful in assessing age, behaviour, and mood of the prospective buyer. The essence of the assessment is to categorize the customer into d...

“The key ingredient to better content is separating the single from the mainstream” The Department of Industrial Management and Engineering, IIT Kanpur saw anything but a typical Friday morning on the 23 rd of March 2018. The students of the MBA Course at IIT Kanpur had the pleasure of interacting with Mr. Sameer Seth, a seasoned and decorated individual from the world of media marketing with a very fascinating career trajectory. Mr. Sameer broke down his presentation into three parts, an overview of media in India, the very interesting question, ‘How to market a television show in India?’ and ‘Dolby as a case study.’ Mr. Seth explained how the Indian media industry has been ever burgeoning since the turn of the century, and the juggernaut is here to stay. As long as the basics of marketing are in place, he suggested that creativity could go a long way in identifying and delivering the right content to the right audience. With the evolution of numbers in the media i...

This Sunday, was anything but a usual day at IIT Kanpur. The ever enthusiastic students of the MBA course, learnt some clever ways of how brands are leveraging technology to create enduring connections with consumers.  Rahul Khurana, CSD, Geometry Global took an insightful session on 'Experiential Marketing' showcasing some of the best and award winning work and some compelling case studies. He highlighted how consumer experience is set to redefine marketing and the way we have moved from mere encounters to transforming engagements worth leaving an impact on the purchase decision journey. His diverse experience on working on some of the most iconic brand campaigns translated into a stimulating session for the IITians and left them asking for more. He asserted that the industry has moved beyond the difference of above the line or below and how the client's appetite has evolved to seek a holistic solution.  Apart from sharing some captivating ideation...

In the 21 st  century, a brand must understand their customers' root motivators in order to make the kind of value-based connection that is increasingly important to the modern consumer. To provide students with insights on this prevailing topic, Department of Industrial and Management Engineering played host to a seminar by Mr. Utsav Rawat, Head of Marketing-Novartis, who has a decade of experience in the health industry, to talk about value based marketing in Pharmaceutical Industry in India. The seminar began with Mr. Utsav talking about the innovation giants, Apple and Tesla, who have redefined marketing as seen by the world with their unique approach and perspective. While talking about pharmaceutical companies, he said that on average, each company globally spends 8000-10000 crores on research and development and approx. 15% on marketing. He emphasized on the role regulation plays on innovation in healthcare industry. While talking about difficulties for ma...