Pragyan - Prabandhan 2016: Talk on “Digital Marketing and Disruption in Finance” by Mr Manish Agarwal, Senior Vice President – Digital marketing & Innovation, Kotak Mahindra Bank
‘Prabandhan – 2016’ presents ‘Pragyan’, the guest lecture series of IME department, IIT Kanpur. The second seminar of the series by Mr Manish Agarwal, Senior Vice President – Digital marketing & Innovation, Kotak Mahindra Bank, focused on “Digital Marketing and Disruption in Finance”. In an enlightening seminar, he talked about the changing trend in marketing from traditional to the digital marketing where technology plays the pivotal role. He enlisted three critical dimensions which are driving this paradigm shift, namely: Hyper Adoption, Digital Disruption and Customer Experience. These three dimensions are changing the entire marketing arena which has now become an end to end process. To drive the point home, sir gave the example of Tesla motors, which launched a new model in April 2016 and within 36 hours they received about 400 thousand bookings even before its industrial production had begun. This indicated the power of digital marketing. He purported that the digita...