IIT Kanpur MBA Blog

The Department of Industrial Management and Engineering, IIT Kanpur hosted the 7th edition of prestigious annual management conclave, Prabandhan’18 organized by MBA students and ‘Maruti Suzuki- Way of Life!’ in association with powered by Business Standard, Insight Out, from 28th September’18 to 30th September’18. The three days comprising Prabandhan were a compilation of events ranging from fields of Marketing, HR, Finance, Analytics and Operations which provided a platform to students of numerous business schools to compete with each other in diverse fields. The days were also marked by the presence of industry bigwigs who helped guide students on manifolds of industry experiences. The event saw MBA IIT Kanpur partner with Human Capital Magazine as   ICRA Management Consulting Services and LHF as knowledge partners. Day 1 (28 th September 2018) The ball at IIT Kanpur was set rolling during the opening ceremony for Prabandhan 2018 by dignitaries from Maruti Suzuki I...

MBA IIT Kanpur was honoured to have Mr. Sandeep Verma, President, Bajaj Consumer Care, for a guest lecture on the topic, ‘How to Re-position Brands - Learnings From Successful Global Case Studies’ on 11 th August 2019. Mr. Verma has an experience of 20 years in FMCG industry across diverse roles in Sales, Brand Management, Category Management, and various P&L stints handling multiple brands. Currently, as the President to Bajaj Consumer Care, he looks after the management of the P&L of the company, international business, mergers and acquisition, mentoring start-ups, etc. Before joining Bajaj Consumer Care, Mr. Verma was working as the Marketing Director of HUL and has handled multiple brand management like Sunsilk, Lifebuoy, Vim, and Domex. Since the very beginning of the lecture, Mr. Verma’s jovial nature transpired the hall. He began the talk by explaining what does an excellent ‘brand positioning' means. If every stakeholder (including the CEO, brand manag...

The 2 nd edition of Reflexions, a flagship event of Prabandhan, presented by Department of Industrial Management and Engineering, on ‘Revolutionary Innovation OR Remastered Ideas: Way forward for the global business ecosystem’ was concluded with a promising and on a cheerful note. The event opened with thunderous applause and unrelenting questions bridging business world with the real world. Reflexions saw participation of 7 eminent personalities and thought leaders from their respective industries in Mr. Sambasivan G, CFO at Tata Sky Ltd, representing Television Service Industry,  Mr. Sameer Dhanrajani, CSO at Fractal Analytics representing Analytics Industry, Mr. Bhavesh Lakhani, CTO, SBI Mutual Fund representing Banking and finance Industry Mr. Imran Saeed, Director, with Absolutdata Analytics representing AI Industry Mrs. Annapurna A, Director, Human Resources at Inspirage representing Supply-Chain Industry,  Mr. Rohit Gandhi, Editor-in-Chief, DEMOCRACY NEWS re...

28th September'18 marked the initiation of the 7th edition of Prabandhan, annual management conclave of DIME, IIT Kanpur, presented by Maruti Suzuki- Way of Life. The opening ceremony began with insightful words by Dr, Amit Shukla, faculty coordinator for Prabandhan, followed by a short address by Dr Deblina Chatterjee. This event was marked by the presence of Dr Tapan Sahoo, Senior Vice President (Engineering, Design, R&D), Maruti Suzuki- Way of Life. He shared his perceptive thoughts on "Sustainability and Innovation: An auto industry Perspective". His thoughts VUCA world struck a chord with students which shows two sides of the same coin - "Volatility, Uncertainty, Complexity, Ambiguity" or "Vision, Understanding, Clarity, Agility". He shed light on various core values and core philosophy that act as a pillar for sustainability in the automobile industry, notable ones being, customer obsession, innovation, networking and learning. One has t...

The Department of Industrial and Management Engineering at IIT Kanpur played host to a seminar by Mr. Rajib Roy, CEO of Quantum Spatial Ltd., who put forth an overview of how analysis of geospatial data can bring about a paradigm shift in the world of information and how its subsequent analysis can result in benefits to various organizations. Mr. Roy was quite forthright in bringing out some merry factoids about his career and his perception of the various walks of the world that he had been involved with. He eased us into the new and emerging world of geospatial data analytics, and the current playing fields surrounding this mystery. With the detection of trees having potential to cause forest fires in dry California terrain, to scouting and negating their possible interaction with live transmission lines with actual analysis on the z-axis, geospatial data analytics encompasses a very broad horizon of areas of application. He then provided certain insight from the histor...

MBA IIT Kanpur organised a guest lecture by Mr. Ravi Kaushik, Country Business Director at Medtronic for a session on ‘Design Thinking: Innovating in emerging markets’. Mr. Kaushik gave a brief idea about the difference between invention and innovation. Where invention is about creating a new solution to a problem, innovation is trying to solve the problem in a better way, by bringing together existing technology. He cited the example of Uber which is trying to solve the problem of transportation using the internet through a new business model. He talked about the two sides to marketing – downstream and upstream. Downstream marketing is mostly associated with product promotion, public relations, and advertising. Upstream marketing, on the other hand, focuses more on the strategy and analytics behind fulfilling the customers’ needs. According to Mr. Kaushik, due to their analytical ability, more engineers can and should take up roles in upstream marketing. Elaborati...