IIT Kanpur MBA Blog

28th September'18 marked the initiation of the 7th edition of Prabandhan, annual management conclave of DIME, IIT Kanpur, presented by Maruti Suzuki- Way of Life. The opening ceremony began with insightful words by Dr, Amit Shukla, faculty coordinator for Prabandhan, followed by a short address by Dr Deblina Chatterjee. This event was marked by the presence of Dr Tapan Sahoo, Senior Vice President (Engineering, Design, R&D), Maruti Suzuki- Way of Life. He shared his perceptive thoughts on "Sustainability and Innovation: An auto industry Perspective". His thoughts VUCA world struck a chord with students which shows two sides of the same coin - "Volatility, Uncertainty, Complexity, Ambiguity" or "Vision, Understanding, Clarity, Agility". He shed light on various core values and core philosophy that act as a pillar for sustainability in the automobile industry, notable ones being, customer obsession, innovation, networking and learning. One has t...

The Department of Industrial Management and Engineering hosted Mr. Advit Sahdev, Head of Marketing in Infibeam.com, Indian E-commerce retail portal for a corporate seminar on 8 September’18 on ‘Invisible Marketing.’ The seminar mainly focused on the scope of marketing in the online world and how different experiments can help in boosting sales of a product. Mr. Advit Sahdev suggested various techniques, tried and tested in the online marketing world that bore fruits for the e-commerce companies. The main focus of this domain is, firstly, to bring the customer to the site and secondly, to convert the customer into a buyer and further into a loyal customer.  Real-time data analysis is used to attract customer to the site. Analyzing Google search and browsing history in social media sites like Facebook and Twitter is particularly helpful in assessing age, behaviour, and mood of the prospective buyer. The essence of the assessment is to categorize the customer into d...

Time to take a plunge –  2018-2020 Batch   The journey of a thousand miles begins with a single step                                                                                             – Lao Tzu. The energy of the Indian subcontinent unified at the gates of IIT Kanpur when we started our much- awaited journey of MBA. The pre-assignments and admission process gave us a much-needed glimpse of life ahead of us. With all glittering hopes, we, the 54 minds embarked on an endeavour to achieve our dreams and here we are, introducing our remarkable 2018-2020 batch with immense pride and responsibility wearing the badge of IIT Kanpur. For most of us, who have prior work experience, it is a back to school time and for the rest, it is an...