Mr Harshvardhan started the seminar giving an overview of the different waves of e commerce that have come from time to time. It started with Microsoft in 1995 and soon reached India with Shaadi.com. The next wave came around 2005-07 when Alibaba started a Market place model in China. And the last wave came after 2007 which we witness now. Sir explained a fundamental concept of Selection Arbitrage which means when a particular product is not available in geography, it creates a demand. And this is what was leveraged by Amazon initially and further by Alibaba in China. China being a significantly diversified country, Alibaba addressed the selection arbitrage problem by providing a channel of communication between the small scale retailers. It was further comprehended by an example of Amazon and Wal-Mart, mentioning that Wal-Mart has been operating on a warehouse based model and Amazon saw this as an opportunity to reduce the inventory and warehousing cost by introducing th...
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