It was a clear sunny afternoon of February and the students of IME department, IIT Kanpur were eager and enthusiastic to meet Mr. Ravi Santhanam who is current COO of Vodafone, UP East circle. An IIM-C graduate, he has previously held several key positions at Reliance Communications. Mr. Santhanam talked about the present scenario of telecommunication industry. While presenting a macro level environment analysis of industry he talked about key micro level issues the industry is facing. He said, although telecommunication sector has seen phenomenal growth in recent decade and seems to be very lucrative, its growth is dependent of various infrastructural and regulatory issues. The sector is unique in terms of licensing, lobbying, high capital intensive, continuous investment due to technology change, rent-seeking behavior and fight for finite communicable spectrum. The fight for customers and “online-ization” of services like banking, ticketing etc keep the industry on its toe for cont...
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